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Proximity wins Shell's £70m below-the line work

By Mark Kleinman,, 19 December 02, 07:00

The fuel giant awarded the assignment last week after a pitch involving a mixture of direct marketing and sales promotion specialists. Iris will work alongside Proximity on a series of ad hoc ... marketing. The unsuccessful agencies involved in the pitch were J Walter Thompson, Triangle Communications ...

Vodafone is the latest to sign up to Nectar

By Ravi Chandiramani and Mark Kleinman,, 19 December 02, 07:00

cheaper tariffs to a loyalty scheme. Lance Batchelor, Vodafone's UK marketing director, said: "We ...

Arcadia group marketer to quit role

By MARK KLEINMAN, 19 December 02, 12:00

Arcadia's group marketing director Steven Sharp is to leave the retail empire, three months after ... Arcadia will scrap the role of group marketer following his departure, handing marketing responsibilities to its individual retail chains. Sharp, one of the UK's best-known retail marketers, is expected ... has held the group marketing director role since it was revived by Arcadia in April 2001. He worked ...

BRANDING: Shell plans own-brand food for petrol stations

By TANIA MASON, 19 December 02, 12:00

, if successful, will be introduced to other markets.

Burger King chief goes in wake of Diageo sale

By TANIA MASON, 19 December 02, 12:00

Burger King's UK and Ireland marketing director Anna Joseph has quit after just three months ... A source close to the business said she resigned because of fundamental differences over marketing strategy with global marketers. It is not known if she has a job to go to. Diageo sealed the sale ... morning (Tuesday) for £945m ($1.5bn). Joseph was head of marketing at Marks Spencer before joining ...

B&Q launches loans service for financing DIY work

19 December 02, 12:00

B Q is taking another step into the home finance market with the launch of a loan product designed ... products. B Q director of brand and marketing David Roth said: "We know our customers want to shop ...

Optical Revolution hires Immediate Sales for ads

By BEN BOLD, 19 December 02, 12:00

Immediate Sales won the account following a four-way pitch through the AAR (Marketing, November 21 ... to revolutionise the spectacles market with the proposition that consumers have their eyes tested at an optician ... was marketing director of electrical retailer Tempo between 1992 and 1999 and most recently its deputy chairman ...

BRAND HEALTH CHECK: Harrods - Can Harrods ever stop trading on past glory?

By DANIEL ROGERS, 19 December 02, 12:00

in the mindset of foreign visitors. With the continuing tourism drought, this niche yet profitable market has all ... market. The brand is about luxury, refinement and elegance and its motto of all things to all people is a fantastic promise. In the world of one-to-one marketing, few are claiming this. Yet it falls ...

Burger King names marketing chief to replace Joseph

By Tania Mason,, 18 December 02, 12:00

LONDON - Burger King UK has promoted Paul Reynish to be its new top marketer in the wake of Anna ... and Australia, where he was head of marketing until earlier this year. He recently joined the UK team as senior marketing manager and has now been promoted to head of marketing, with all members of the UK marketing team reporting directly to him. Anna Joseph has left Burger King after just three months ...

Burger King chief goes in wake of Diageo sale

By Tania Mason,, 18 December 02, 08:30

LONDON - Burger King's UK and Ireland marketing director Anna Joseph has quit after just three ... A source close to the business said she resigned because of fundamental differences over marketing strategy with global marketers. It is not known if she has a job to go to. Diageo sealed the sale ... morning (Tuesday) for £945m ($1.5bn). Joseph was head of marketing at Marks & Spencer before joining ...