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Agency of Year 2002 accolade goes to Mother
LONDON - Mother has been named Creative Agency of the Year in Marketing's Agency 2002. The award ... to the effectiveness of Mother's campaigns. Agency 2002 recognised excellence in all marketing disciplines. For media ... Consultancy; for new media, Agency Republic; for market research, Ipsos UK; for telemarketing, BeCogent; for field marketing, FDS; and for customer publishing, John Brown Citrus. If you have an opinion ...
NEWS BRIEFS: Neverfail marketing director leaves company
Microsoft's former director of corporate marketing Shaun Orpen has left his position as global
PROFILE: Lifelong journey - Nick Barley, marketing director, Microsoft UK
his mission as Microsoft's UK marketing director. In the course of our interview, he prefixes his ... Wooster-esque Oliver Roll, who left in August to head the software behemoth's marketing operation in Asia ... and resonance and make communications more human," Barley says. The marketing strategy for Tablet ... to one month's gardening leave. The two are bitter rivals in the corporate market, which is a space ...
Ex-Compaq man moves to pocket PC software firm
Compaq's former director of marketing and strategy Robert Fedder has resurfaced as managing
Centrica hires Barclays man for customer post
LONDON - Centrica has poached senior Barclays marketer Oliver White, to head its customer ... UK utility into an international consumer marketing company. Centrica now boasts more than 44m ...
Microsoft hunts agency for £10m job
Microsoft has ended its seven-year relationship with direct marketing agency EHS Brann and put its ... on the back of informal talks initiated with other agencies early in the year (Marketing, February 14). It has ... . The review is being conducted by marketing agency manager David Gregory and overseen by UK marketing director ... invited to repitch. "We're working on a strategy to move away from individual marketing disciplines to a ...
BRANDING: Powergen revamps ITV weather bulletin idents
in the market in which we operate," said Horler. Powergen's socially responsible activities include a ...
BT picks director for consumer PC marketing post
BT has appointed former BT Cellnet marketer Andrew Collinson as marketing director of BT Home ... Collinson moves from BT Retail Ventures, where he has been venture developer since November 2001. He was previously head of marketing operations and planning at O2, then BT Cellnet. He will oversee a £1m marketing budget for the venture which will include radio, print and direct marketing. St Luke ...
Palm selects manager for top European post
as European marketing director. ... Gaget's task is to oversee the marketing strategy of the just-launched mainstream consumer product ... credentials as the technology leader in the handheld computing market. Gaget has been promoted from marketing manager for Europe and replaces Laurence Clavere, who has left the company. Gaget joined Palm ...
OPINION: How marketing insights let IBM transform itself
This former consumer goods marketer, now retired as chief executive but still chairman until ... that was very broken by exploiting established precepts of strategic marketing. For example, one of the first ... the customer first, IBM second and their own business units third. What Gerstner, with his roots in marketing ...
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