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OFT looks into MyTravel price claims
, potentially setting a precedent for other price-led marketing campaigns. ... discount. The message forms the basis of MyTravel's marketing strategy for the peak holiday booking ... of its 700 high street travel agencies (Marketing, December 12). But rivals such as TUI UK managing ...
Troubled United Airlines selects Mediaedge:CIA
in the UK, the airline's biggest European market. The company's losses are expected to reach $2.5bn (£1 ... (Marketing, December, 12). ...
Connex to boost image with voucher offer
LONDON - Embattled commuter rail operator Connex is launching a direct marketing campaign aimed ... The firm, which recently hired the former NTL marketing chief Janet Somerville as its first strategic marketing director, has written to thousands of Connex season-ticket holders with a letter from ... network revenue at off-peak times. She previously held the top marketing positions at Cable & Wireless ...
DIRECT: Connex to boost image with voucher offer
Embattled commuter rail operator Connex is launching a direct marketing campaign aimed at appeasing ... The firm, which recently hired the former NTL marketing chief Janet Somerville as its first strategic marketing director, has written to thousands of Connex season-ticket holders with a letter from ... network revenue at off-peak times. She previously held the top marketing positions at Cable Wireless ...
MyTravelLite hires Bargain Hunt star for ad campaign
to announce new departure points next year and its marketing will be broadened accordingly. MyTravelLite sales and marketing director Sara McKee said: "We are now creating a bargain brand out of the Lite ...
United Airlines to send out mailing as reassurance
marketing services agencies would be unaffected by the bankruptcy proceedings. Fallon currently handles ... TV campaign since September 11, thought to be worth £10m (Marketing, May 2). The spokesman denied ...
MyTravel to use outlets for ad blitz
in the face of convention in a sector that markets to consumers once Christmas and New Year expenditure is out ...
STOP PRESS: Transport for London seeks director
Transport for London is seeking its first group marketing director, overseeing marketing across all
DIRECT: Center Parcs puts £3m into attracting visitors
with the appointment of WWAV Rapp Collins North to overhaul its customer marketing activity. ... is targeted principally at the family market and has four UK holiday villages. It also operates in Belgium ...
Chief's exit shakes MyTravel rebrand
Embattled holiday company MyTravel lost its most senior marketer last week with the abrupt ... Carrick's exit puts a question mark over the company's central marketing strategy of rebranding 700 Going Places shops with the MyTravel name. Carrick was responsible for the company ... Procter Gamble and Telewest marketer, has taken over responsibility for the masterbrand project ...
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- Account Managers - Branding, Royds Raphael
- £35K-£45Kpa+gen.benefits/£160-£225 day rate, London
- Brand Strategist, Royds Raphael
- Salary/package is negotiable and generous, London
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- £26000 - £28000 per annum, City of London
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