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MARKETING HELPLINE SERVICE

31 January 02, 12:00

field marketing companies, Headcount (01932 560650) and iD (020 7428 1444), are registered ... and marketing literature. A: Try Hatch, which aims to provide design services that small- and medium ... that offers free pocket torches. Can you suggest a supplier? A: Marketing in Mind offers a key ...

MARKETING MIX: Book of the week

31 January 02, 12:00

of concepts further reiterating the need for 'concepting' in a marketing-oriented world ...

MARKETING MIX: Global pulse

31 January 02, 12:00

The new 'it' girls Women over 50 are breaking free of the old housewife stereotypes. They are flying high, filled with ambition and confidence. Advertisers that tap into this new appetite f...

NEWS IN BRIEF: Chartered Institute of Marketing publishes report

31 January 02, 12:00

The Chartered Institute of Marketing has published a report claiming that marketing ... marketing is represented at board level in most UK companies, it is often by sales professionals or chief executives rather than by marketing directors. ...

BT Retail shakes up marketing for unified message

31 January 02, 12:00

of marketing operations for major business. The shift comes as part of a restructure of marketing services ... marketers behind BT's advertising campaigns, will now report to Simon Kelly, head of marketing for major ... . Kehoe will continue to report to Amanda Mackenzie, director of marketing services at the division ...

STOP PRESS: Allied Domecq attacks shot market

31 January 02, 12:00

Allied Domecq has launched Magma Cinnamon Schnapps Liqueur with a hot, peppery aftertaste to attack the shot market made popular recently by HP Bulmer's Sidekick. Magma will be supported by point-of-sale on-trade activity. ...

MARKETING MIX: Pen portrait - Marc Jones, Butlins

31 January 02, 12:00

Marc Jones is sales and marketing director at Butlins. He previously worked for Warner Holidays. His marketing career has also included positions at Oasis Forest Holiday Villages, TSMS and Central Independent Television. This writer chose to place his writing in the centre of the page ...

MARKETING MIX: I'll name that brand in one

31 January 02, 12:00

international esteem. Now sold throughout the world, the US and Japan are the brand's largest markets ...

OPINION: Marketing Society - Positive image shifts shouldn't be our objective

By ROY CLOUTER, operations director of banksidecentral and a member of The Marketing Society, 31 January 02, 12:00

get round to the marketing department. After all, marketing's preference for the theoretical has ... . A study of marketing award entries is instructive. Even in competitions such as the IPA ... propensity to purchase' derived from market research studies; but only rarely will you see a reference ...

NEWS IN BRIEF: Deutsche Post Global Mail appoints JJ Marketing

31 January 02, 12:00

Deutsche Post Global Mail has appointed JJ Marketing to handle its through-the-line marketing strategy after a four-way pitch against Craik Jones Watson Mitchell Voelkel, TBWA/GGT Direct and Haygarth Direct. ...