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Gillette develops debut direct work

By Mark Kleinman,, 19 December 02, 07:00

LONDON - Gillette is to launch its first direct marketing activity as it seeks new ways of forging ... The consumer products giant, which markets some of the most famous shaving products in the world ... for Gillette, which has previously relied on the scale of its global marketing budget, estimated to be worth more than £400m annually, to promote its products. The shift into direct marketing suggests it is now ...

Vauxhall shifts to media-neutral stance

By Mark Kleinman,, 19 December 02, 07:00

LONDON - Vauxhall is taking a bow to media neutrality with the restructuring of its marketing ... The automotive firm, part of the General Motors empire, is creating a single integrated marketing division, from which all marketing communications will be planned and developed. CRM and advertising ... from her previous role overseeing Vauxhall's below-the-line spend. Vauxhall has a marketing budget ...

Proximity wins Shell's £70m below-the line work

By Mark Kleinman,, 19 December 02, 07:00

The fuel giant awarded the assignment last week after a pitch involving a mixture of direct marketing and sales promotion specialists. Iris will work alongside Proximity on a series of ad hoc ... marketing. The unsuccessful agencies involved in the pitch were J Walter Thompson, Triangle Communications ...

Vodafone is the latest to sign up to Nectar

By Ravi Chandiramani and Mark Kleinman,, 19 December 02, 07:00

cheaper tariffs to a loyalty scheme. Lance Batchelor, Vodafone's UK marketing director, said: "We ...

BRANDING BRIEFS: Watt overhauls brand identity

19 December 02, 12:00

Watt, the design agency that has Asda, Next and Harrods as clients, has overhauled its own brand

MARKETING MIX: News of the world

19 December 02, 12:00

Subcultural marketing continues to be an effective way of reaching young consumers. Snowboarding has emerged as one of the fastest growing and most successful subcultural scenes of the past ten years - a fact that has not been lost on marketing departments around the world. Snowboarding ...

MARKETING MIX: Book of the week

19 December 02, 12:00

Win New Business - the desktop guide, by Susan Croft (Thorogood, £16.99).

OPINION: Marketing Society - Marketers need Christmas spirit through the year

By CHRIS THOMAS, chief executive of Lowe and a member of The Marketing Society, 19 December 02, 12:00

months ago at the Marketing Society Awards and again just a few weeks ago at the IPA Effectiveness Awards ...

Arcadia group marketer to quit role

By MARK KLEINMAN, 19 December 02, 12:00

Arcadia's group marketing director Steven Sharp is to leave the retail empire, three months after ... Arcadia will scrap the role of group marketer following his departure, handing marketing responsibilities to its individual retail chains. Sharp, one of the UK's best-known retail marketers, is expected ... has held the group marketing director role since it was revived by Arcadia in April 2001. He worked ...