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Prudential hires former ITV Digital marketer to head customer division

By Ben Bold,, 26 September 02, 07:00

LONDON - Prudential, the life and pensions giant, has appointed former ITV Digital senior marketer ... 1997. The campaign, 'Plan from the Pru' through WCRS, broke last Sunday. It is part of a £20m marketing ... . Prudential's chief executive, Mark Wood, announced a restructure of the company's marketing last November ...

HSBC launches £3m overdraft mailing

By Ben Bold,, 26 September 02, 07:00

at any one time. Of that number, around 50,000 pay the unauthorised rate. Ian Ogilvie, marketing ...

UpMyStreet cuts marketing role

By RAVI CHANDIRAMANI, 26 September 02, 12:00

UpMyStreet, the online local information brand, has axed the role of marketing director ... Its marketing director Mohammed Raja, who has been at UpMyStreet since its launched three years ... 's role had evolved to become one of "strategic analysis" rather than brand marketing over recent months. Prior to UpMyStreet Raja was a senior marketer at Thomson Directories. UpMyStreet has opted to carve ...

MARKETING MIX: Global pulse

26 September 02, 12:00

supplied by D_Code: leading edge youth culture and marketing. For more information please call 020 7229 ...

MARKETING MIX: Book of the week

26 September 02, 12:00

What is Brand Equity Anyway?, by Paul Feldwick (World Advertising Research Centre, £29).

OPINION: Marketing Society - Growth springs from a grasp of basic marketing

By STEPHEN CARTER, chief operating officer and managing director of NTL and a member of The Marketing, 26 September 02, 12:00

There cannot be a marketing professional in this country who is not having to work harder or spend ... and maximising operating cash flow. Equity values and market multiples are focused on security and cash flow ... , it is a time of finance and control cultures rather than sales and marketing cultures. At board level ... senior executives. For marketing professionals and the marketing industry, there has never been a ...

MARKETING MIX: Oriana's lessons on etiquette

26 September 02, 12:00

So, the Marketing Forum is over for another year. As well as challenging marketers' capacity ... employ to keep themselves entertained, if not their audience. Toyota marketing director Paul Philpott won ... of Hawaiian Tropic is don't you?" was the line delivered with a wink by one marketer on the dancefloor. Like ... : The very important marketing director of Go and easyJet, David Magliano, was brought on board to deliver a ...