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Post Office set for ad boycott of MoS over rural closures

By Mark Kleinman,, 18 December 03, 11:00

marketing blitz because of the newspaper's campaign against the closure of rural Post Office branches. ... consumers to accomplish life's mundane tasks. A source told Marketing the campaign's press element would ... by the strapline 'It's the little things that make the big things happen'. Post Office sales and marketing ...

Nestle Rowntree hands UK control to Australia chief

By Mark Kleinman and Alexandra Jardine,, 18 December 03, 08:30

-Cola marketer as its managing director, an appointment insiders predict will trigger a shake-up of its marketing ... has worked for Coke in several Far Eastern markets, replaces John Sunley who has retired. White ... . It is unclear how his appointment affects marketing director Andrew Harrison, who reports to White. Last week ...

Expedia European marketer Shaw in shock departure

By Ben Carter,, 18 December 03, 08:00

LONDON - Expedia, one of Europe's top three online travel firms, has lost its European marketing ... Shaw was promoted to the new role of director of marketing for Europe at Expedia parent IAC Travel at the end of last month. She was previously UK marketing director. She has quit the travel firm ... confirmed Shaw's departure and has stepped up its search for a UK marketing director. It expects to make ...

Macmillan Cancer Relief hires direct marketing chief

By Alexandra Jardine,, 18 December 03, 07:00

more than eight years of direct marketing experience in the charity sector, including posts ... from new and existing supporters. She will report to head of donor marketing Judith Dutton ... of direct marketing throughout Macmillan." If you have an opinion on this or any other issue raised ...

TAG Heuer aims for loyalty with relationship drive

By Alexandra Jardine,, 18 December 03, 07:00

marketing programme to increase brand loyalty among wearers. ... integrated agency McCann Relationship Marketing following a competitive pitch overseen by UK marketing ... with sport, according to McCann Relationship Marketing managing director Tim Hipperson. This could include ... . There will also be mailing, email marketing and point-of-sale activity. Hipperson said: "TAG is involved ...

MEDIA: BBC hails rise in Freeview households

By Poppy Brech, 18 December 03, 12:00

.5 million by the end of this year, boosted by its availability at retailers such as Boots and Asda. ... marketing and communications, believes the success of Freeview is due to aiming at those who want an easy ... to Freeview being available in mainstream high-street retailers such as Asda, Sainsbury's, Boots ...

AGENCY 2003: Field Marketing Agency of the Year - Best of the rest

18 December 03, 12:00

Field marketing agencies continue to operate in a difficult economic environment, and few can boast ... "Field marketers are being asked to deliver high return on investment, keen costs and high ... Marketing Council (FMC). Ellert's work with PayPoint was a high point of the year, helping to ensure ... such as these have not been big users of field marketing, but are being persuaded of the need to ensure compliance ...

Haribo launches marketing campaign

18 December 03, 12:00

Haribo, the confectionery manufacturer, is launching a 4.5m marketing campaign that kicks off

MARKETING MIX: Book of the week

18 December 03, 12:00

of the many factors that shape how a brand is perceived in different markets and cultures. It's an awesome act of scholarship that would please an academic, yet packed with enough practical examples that a marketing ... of factors that challenge the idea of a one-size-fits-all global strategy. Cultural conventions and market ...

AGENCY 2003: Market Research Agency of the Year - Incepta Marketing Intelligence

18 December 03, 12:00

The scale and depth of work carried out by Incepta Marketing Intelligence for clients in 2003 ... ' European market research and insights director. "The work showed us how consumers choose to live. Paint can ... work - companies such as Sun, Cisco Systems and PeopleSoft - as the market starts to pick up. Andy ...