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Post Office set for ad boycott of MoS over rural closures

By Mark Kleinman,, 18 December 03, 11:00

marketing blitz because of the newspaper's campaign against the closure of rural Post Office branches. ... consumers to accomplish life's mundane tasks. A source told Marketing the campaign's press element would ... by the strapline 'It's the little things that make the big things happen'. Post Office sales and marketing ...

London 2012 appoints Haymarket and Syzygy to roster

By Ben Carter,, 17 December 03, 11:00

LONDON - The London 2012 Olympic bid company has finalised its list of main marketing suppliers

BBCi accused of costing web firms £40m in lost revenue

By Ben Carter,, 10 December 03, 03:55

internet is made of several different market segments and is not just one market as the KPMG report ...

BBCi signs up F1 star Button for biggest ever campaign

By Ben Carter,, 03 December 03, 11:15

Times, as well as press ads in non-BBC lifestyle magazines. BBCi marketing manager Kelly Turner said ... for the first time before two main trails hit the screens later this month. The marketing activity breaks ...

Toyota pulls out of £25m ITV F1 tie two years early

By Mark Kleinman,, 29 October 03, 08:30

previous backer Texaco. The car maker's UK marketing director, Matt Harrison, said Toyota considered ...

Tetley Tea launches customer loyalty magazine

By Ben Carter,, 23 October 03, 07:00

promotions or customer questionnaires. Tetley's direct marketing agency, EHS Brann, developed the magazine ... and Herbal tea ranges. The Tetley brand is the UK market leader for tea. Tetley brand manager Nicola Angell said the magazine marked a major attempt by the company to step up its customer relationship marketing ...

Marketers attack consolidation of ITV's sales houses

By Colin Grimshaw,, 08 October 03, 08:30

They are now braced for a double whammy, with further consolidation of TV sales houses, including Channel 4 and Five, seemingly inevitable. Some advertisers predict turmoil in the ad market ... media if we have to." But advertisers may face similar monopolistic conditions in other TV markets ...

McDonald's signs media deal with Emap for 'I'm lovin' it'

By Mark Kleinman,, 17 September 03, 12:00

in the UK. It launches as McDonald's seeks to extract greater efficiency from its worldwide marketing spend ... -restaurant promotions have not been divulged. UK marketing for McDonald's is overseen by marketing director Matthew ...

TES picks Kitcatt Nohr to reach new teachers

By Ben Bold,, 11 September 03, 07:00

Marketing director Carola York appointed Kitcatt Nohr following presentations from three other agencies. It is the first official marketing agency TES has worked with. Work, which will initially be on a project basis, will begin this month. Activity will comprise press advertising, viral marketing ...

McDonald's to review global media in marketing revamp

By Mark Kleinman,, 10 September 03, 08:30

the efficiency of its marketing spend. ... The review will be initiated by the company's executive vice-president and global chief marketing officer, Larry Light. McDonald's' local marketing teams will be briefed to assess their marketing spend ... it embraced new and emerging media, as well as ensuring that its marketing teams were getting value for money ...