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Macmillan Cancer Relief hires direct marketing chief

By Alexandra Jardine,, 18 December 03, 07:00

more than eight years of direct marketing experience in the charity sector, including posts ... from new and existing supporters. She will report to head of donor marketing Judith Dutton ... of direct marketing throughout Macmillan." If you have an opinion on this or any other issue raised ...

TAG Heuer aims for loyalty with relationship drive

By Alexandra Jardine,, 18 December 03, 07:00

marketing programme to increase brand loyalty among wearers. ... integrated agency McCann Relationship Marketing following a competitive pitch overseen by UK marketing ... with sport, according to McCann Relationship Marketing managing director Tim Hipperson. This could include ... . There will also be mailing, email marketing and point-of-sale activity. Hipperson said: "TAG is involved ...

AGENCY 2003: Below The Line Agency of the Year - Best of the rest

18 December 03, 12:00

It has been a tumultuous year for the direct marketing industry. Indeed, Simon Kershaw, former ... The industry has undergone fundamental changes. The Direct Marketing Association signed ... on several occasions. Aside from a marketing restructure, wildcat strikes, Postcomm's outlining of how ... , the organisation reviewed its entire marketing roster. Agency performance as a whole has been anything ...

DIRECT: Depaul Trust nets DMA's Grand Prix for DRTV activity

18 December 03, 12:00

, scooped the Grand Prix at the Direct Marketing Association (DMA) Awards.

DIRECT BRIEF: Healthy & Essential hands project to Wish

18 December 03, 12:00

Healthy Essential, the dietary supplement supplier, has handed Leeds direct marketing agency Wish

DIRECT: Macmillan Cancer Relief appoints chief

By Alexandra Jardine, 18 December 03, 12:00

AGENCY 2003: Below The Line Agency of the Year - Harrison Troughton Wunderman

18 December 03, 12:00

approach to business-to- business marketing. Despite sometimes dry subject matter, HTW has shown consistent ... that sought to counter low consumer confidence resulting from a plummeting investments market and the war ... market share by 52%. One of HTW's most successful campaigns targeted just 48 people. IBM Global ...

Novak exits after 12 years in Royal Mail shake-up

By Mark Kleinman,, 17 December 03, 08:30

His departure comes as a management restructure sparks uncertainty over the role of top marketer Paul Rich and threatens "deep cuts" to the company's marketing operations. Novak will leave ... division. As managing director of the media markets unit between 1999 and 2002, he saw annual sales ...

Slimfast picks Joshua for frozen food range launch

By Ben Bold,, 12 December 03, 07:00

The meals will complement Slimfast's portfolio of bars, cereals, soups and snacks. Joshua has been briefed to create direct marketing activity for the launch, which will support a TV ad campaign by Grey London. DM activity will commence in the new year and will use the Jigsaw consortium's database ...