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Expedia European marketer Shaw in shock departure

By Ben Carter,, 18 December 03, 08:00

LONDON - Expedia, one of Europe's top three online travel firms, has lost its European marketing ... Shaw was promoted to the new role of director of marketing for Europe at Expedia parent IAC Travel at the end of last month. She was previously UK marketing director. She has quit the travel firm ... confirmed Shaw's departure and has stepped up its search for a UK marketing director. It expects to make ...

Macmillan Cancer Relief hires direct marketing chief

By Alexandra Jardine,, 18 December 03, 07:00

more than eight years of direct marketing experience in the charity sector, including posts ... from new and existing supporters. She will report to head of donor marketing Judith Dutton ... of direct marketing throughout Macmillan." If you have an opinion on this or any other issue raised ...

Haribo launches marketing campaign

18 December 03, 12:00

Haribo, the confectionery manufacturer, is launching a 4.5m marketing campaign that kicks off

MARKETING MIX: Book of the week

18 December 03, 12:00

of the many factors that shape how a brand is perceived in different markets and cultures. It's an awesome act of scholarship that would please an academic, yet packed with enough practical examples that a marketing ... of factors that challenge the idea of a one-size-fits-all global strategy. Cultural conventions and market ...

AGENCY 2003: Market Research Agency of the Year - Incepta Marketing Intelligence

18 December 03, 12:00

The scale and depth of work carried out by Incepta Marketing Intelligence for clients in 2003 ... ' European market research and insights director. "The work showed us how consumers choose to live. Paint can ... work - companies such as Sun, Cisco Systems and PeopleSoft - as the market starts to pick up. Andy ...

ANALYSIS: Toy market turns to education

By Ben Carter, 18 December 03, 12:00

this to the growing penetration of PCs in the home. "The market to sell kids' computers has all but disappeared because so many homes now have PCs which cater for that market and much more," he explains. "Interactive ... Ceballos, LeapFrog's vice-president of marketing for the UK, puts its success in the 2bn toy market down ...

Top Expedia marketer in shock exit

By Ben Carter, 18 December 03, 12:00

Expedia, one of Europe's top three online travel firms, has lost its European marketing director ... Shaw was promoted to the new role of director of marketing for Europe at Expedia parent IAC Travel at the end of last month (Marketing, November 27). She was previously UK marketing director. She has quit ... . Expedia confirmed Shaw's departure and has stepped up its search for a UK marketing director. It expects ...