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Agency 2003: New Media Agency of the Year - Glue London
marketing agency (with a difference). ... marketing agency and became Glue London. Having established a reputation for its creativity, the company ... itself a traditional marketing agency that uses digital media to create campaigns. The past 12 months ... site, developing online advertising to build sales and running a digital relationship marketing ...
STOP PRESS: Ofcom to put new regulatory structure in place
Ofcom is to put a new regulatory structure in place for the wholesale broadband market, which could
Morrisons' £3bn Safeway deal to spark price war
the industry's major players, as Tesco and Sainsbury's prepare to unleash new-year marketing blitzes. ... -led advertising through Lowe that has seen it extend its leadership of the UK grocery market in 2003. A ... and quality of products, and there are plans for significant marketing investment," she said. Sainsbury's will be pushed into fourth place in the UK market by the Safeway deal. ...
M&S hires Sainsbury's strategist for food role
marketing, as the retail giant fights for what analysts predict will be a make-or-break Christmas. ... years, has hired Pode after Helen Buck, the previous head of food marketing, took up the new post of head of marketing for clothing in the autumn (Marketing, September 25). Pode, who was head of strategy in Sainsbury's marketing division, will join M S in January. She has also held roles at Sainsbury ...
BBH named creative agency of year
The title of Marketing's Creative Agency of the Year 2003 has gone to Bartle Bogle Hegarty ... and Barclaycard. BBH has also produced consistently effective work for existing clients this year. Marketing ... week (Marketing, December 11). Harrison Troughton Wunderman adds to its numerous accolades in 2003 ... to Glue London, an agency set up in 2001 and already making its mark on the marketing community. Retail ...
BT takes on One.Tel customer chief
-line telephony business from market entrants, with the appointment of One.Tel's former customer services director ... cheap calls through broadband. He will also be responsible for leading marketing efforts to keep ... on". At One.Tel, Norris was responsible for CRM and marketing activity and launched the UK's first ... this to open up the market and make it easier to switch provider. As a result, BT is being forced to look ...
Olympics set to boost UK tourist visits to Greece
because of the Olympic Games in Athens, according to an exclusive survey for Marketing, conducted by OMD ... The results come in the wake of last week's news that the Greek National Tourism Organisation has appointed Team Saatchi to promote the country across Europe in 2004, with a nine million euro ( 6.3m) integrated campaign (Marketing, December 11). The marketing activity will attempt to persuade people ...
AGENCY 2003: New Media Agency of the Year - Best of the rest
that in 2003 online re-emerged from the gloom of the advertising slump and came of age as a marketing medium. ... , traditional brands are using online as part of their marketing mix," says Meadows-Klue. The main attraction ... of the overall marketing strategy of major advertisers," she says. "Things are changing, and we're starting ... to Marketing show O2 has significantly scaled up its online investment on the back of creative and media ...
Post Office set for ad boycott of MoS
The Post Office is refusing to buy advertising space in The Mail on Sunday for a 10m marketing ... consumers to accomplish life's mundane tasks. A source told Marketing the campaign's press element would ... by the strapline 'It's the little things that make the big things happen'. Post Office sales and marketing ...
AGENCY 2003: Below The Line Agency of the Year - Best of the rest
It has been a tumultuous year for the direct marketing industry. Indeed, Simon Kershaw, former ... The industry has undergone fundamental changes. The Direct Marketing Association signed ... on several occasions. Aside from a marketing restructure, wildcat strikes, Postcomm's outlining of how ... , the organisation reviewed its entire marketing roster. Agency performance as a whole has been anything ...
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