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BRANDING: Henkel launches updated Limelite detergent range

18 December 03, 12:00

. Henkel announced last week (Marketing, December 11) that it was launching Frish Duo-Action, a two-chambered toilet cleaner containing both a descaling toilet cleaner and a bleach, a first for the UK market ...

Colgate pays for premium links on Google in Europe

By Staff,, 12 December 03, 08:00

LONDON - Colgate-Palmolive is embarking on a pan-European digital marketing campaign to boost ... The oral hygiene brand has hired Swiss search engine marketing specialist Agence Virtuelle ... with search marketing in the past, but its agreement with Google marks its first pan-European campaign ... , the campaign is intended to boost sales of Colgate Sensitive. Search engine marketing is proving to be a boom ...

NEWS BRIEF: Decleor and Carita UK promotes marketing director

11 December 03, 12:00

Decleor and Carita UK, the beauty firm, has promoted marketing director Carolyn Taylor to executive

Henkel backs Frish variants in TBWA ads.

By Sam Solley, 11 December 03, 12:00

first in the UK market, with a heavyweight marketing campaign. ... . The launches come as Carole Armstrong-Hooper, UK marketing director at Henkel's detergents division, moves to an undisclosed role within the company in South Africa (Marketing, November 27). Henkel has axed the role of marketing director, with Gervase Cottam, managing director of Buck Chemicals, Henkel's UK distributor ...

Colgate pays for premium links on Google in Europe

11 December 03, 12:00

Colgate-Palmolive is embarking on a pan-European digital marketing campaign to boost ... The oral hygiene brand has hired Swiss search engine marketing specialist Agence Virtuelle to co ... , they will be offered links to a relevant Colgate web site. Colgate-Palmolive has dabbled with search marketing ... to boost sales of Colgate Sensitive. Search engine marketing is proving to be a boom area for online ...

Fabric retailer Elanbach hires LIDA for digital rebrand

By Ben Bold,, 04 December 03, 07:00

LIDA to handle the marketing for his family-run fabric and fashion venture. ... it predominantly as a web-based retailer and investing more money into marketing the brand. Elanbach designs ... .elanbach.com and market the brand in the UK, US, Germany and eventually Japan. Its target markets are rural housewives ... will create e-mail marketing campaigns to drive consumers to the site. The site will covey the look and feel ...

Surf picks BBH for European task

By Ben Bold, 04 December 03, 12:00

Faberge's Lynx. Simon Clift, divisional marketing director at Unilever, said: "This is part of our ... Gamble's Ariel and fellow Lever Faberge brand Persil, hold second and first places in the market ... of 45m in the year to June, according to Marketing's Biggest Brands survey (August 28). Surf said ...

L'Oreal appoints makeup director to £71m portfolio

By Sam Solley, 27 November 03, 12:00

Products, giving her ultimate marketing responsibility for a brands portfolio worth 71m. ... development to operational marketing, at European and global levels. As well as its mass-market cosmetic ... and L'Oreal Professionnel. The division's 100-strong marketing department is split into teams focusing ...

Henkel axes post as UK chief takes South Africa role

27 November 03, 12:00

Carole Armstrong-Hooper, UK marketing director at Henkel's detergents division, is to leave her ... Henkel will not be replacing her and has scrapped the marketing director position. Instead Gervase ... , overseeing the launch of dishwasher detergent Glist 3-in-1 Plus in May this year. The product was a market first in the UK and has gone on to secure listings in most major supermarkets. It is also gaining market ...

SCA gives £100m European sanpro business to BBH

27 November 03, 12:00

on the Continent, specifically in Scandinavian markets and France, Italy and Spain, than in the UK. Roose, which ... in the sanpro market include Kimberly-Clark's Kotex brand and Procter Gamble's Always sanitary towel range. Helle Dahlgren, marketing manager of the company's feminine and incontinence product portfolio, handled ...