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ADWATCH STARS OF 2003
. In the face of financial crisis at B Q's agency Bates UK, marketing director David Roth moved the business ... created 12 ads aimed at each of McDonald's markets - families, adults and children. During 2003, Burnetts ... to the unknown start-up that got lucky in Oftel's directory enquiries lottery. The year's best marketing ...
BRANDING BRIEF: Post Office Insurance Society appoints Medialab
of brochures for its savings and life assurance policies. The products are marketed to employees of Royal Mail
MEDIA: Direct Line ties with C4 property programmes
campaign. Direct Line is best known for motor insurance but, says group marketing director Jim Wallace ...
AA rejig prompts hunt for marketing director
The AA is seeking a marketing and strategy director after promoting Clare Salmon, the marketer ... -owned Goldfish credit card for three years. Salmon retains ultimate responsibility for marketing across the business, though the marketing structure changes. Wider brand marketing responsibilities at the AA ... , will be the responsibility of the yet-to-be appointed marketing and strategy director, who will report to AA managing ...
DIRECT BRIEF: Threadneedle Investments launches direct marketing campaign
marketing campaign through creative agency View and direct marketing partner Langham Works. The work
Lloyds TSB shifts Goldfish head to wider cards role
marketing for its card programmes division. ... will fill a vacancy left by Mark Austen, who moves internally to head marketing for Lloyds TSB's current ... and customer services to head the Goldfish brand (Marketing, October 9). There will be no direct replacement ...
Barclays retracts 'misleading' 0% forever material
Barclays Bank has agreed to withdraw advertising and marketing material promoting its '0% forever ... month (Marketing, October 23). The OFT held the advertising to be in breach of the Consumer Credit Act. Although Barclays disputes this, it is withdrawing all relevant marketing material. "We will change the wording of our advertising and marketing literature to make it more explicit for customers in terms of how ...
DIRECT MAIL SHOWCASE
targets a different market segment. The WWAV pack, which went out in August, is aimed at existing Lloyds ... Plus, Egg's direct marketing agency, was given a brief to take this message below the line. According ... highly competitive, but often po-faced, market. Emphasising the financial benefits, the strapline ...
BRIEF: Skipton Building Society appoints head of marketing
Skipton Building Society has appointed former Britannic Money head of marketing Rachel Ramsden head
Esure continues to use Michael Winner to front its ads
commercial." The ads were written and directed by Winner and esure's in-house marketing department
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- Account Managers - Branding, Royds Raphael
- £35K-£45Kpa+gen.benefits/£160-£225 day rate, London
- Brand Strategist, Royds Raphael
- Salary/package is negotiable and generous, London
- Promotions Executive, Xchangeteam
- £26000 - £28000 per annum, City of London
- (SAS/ SQL) Senior Insight Analyst, £45, 000, Harnham Search and Selection
- £40000 - £45000 per annum, London
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