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TAG Heuer aims for loyalty with relationship drive

By Alexandra Jardine,, 18 December 03, 07:00

marketing programme to increase brand loyalty among wearers. ... integrated agency McCann Relationship Marketing following a competitive pitch overseen by UK marketing ... with sport, according to McCann Relationship Marketing managing director Tim Hipperson. This could include ... . There will also be mailing, email marketing and point-of-sale activity. Hipperson said: "TAG is involved ...

NEWS BRIEF: Adidas promotes global marketing director

18 December 03, 12:00

Adidas has promoted Erich Stamminger, its global marketing director, to president and chief

DIRECT: TAG Heuer plans debut relationship campaign

By Alexandra Jardine, 18 December 03, 12:00

TAG Heuer, the luxury sports watch brand, is developing its first UK relationship marketing ... integrated agency McCann Relationship Marketing following a competitive pitch overseen by UK marketing ... with sport, according to McCann Relationship Marketing managing director Tim Hipperson. This could include ... . There will also be mailing, e-mail marketing and point-of-sale activity. Hipperson said: "TAG is involved ...

Dockers extends online presence via European site

By Ben Carter, 18 December 03, 12:00

, Canadian and Latin American markets. Dockers Europe marketing director Nick Vance said the site would ... -casual than the US sites". Dockers will support the launch of the web site using targeted marketing, created ...

Red Bull extends into fashion with annual UK show

By Ben Carter,, 17 December 03, 12:15

The energy drink brand is working with entertainment and marketing group IMG on the event, and the two have appointed TBWA\London to develop an advertising campaign to build awareness and attract ... such as the Red Bull Flugtag. Red Bull, which appointed Guy Carling as UK marketing director last month, hopes ...

BRANDING: Hamnett designs clubbing clothes for young people

11 December 03, 12:00

With the launch, Hamnett is acknowledging the growing market for club-inspired clothing and that the market does not change seasonally, unlike other clothing. As a result, the Hamnett Clubwear Collection will not change throughout the year with the rest of the Hamnett range. The brand extension sees Hamnett cater ...

Hamnett unveils evening collection for young clubbers

By Staff,, 10 December 03, 04:00

Fabric retailer Elanbach hires LIDA for digital rebrand

By Ben Bold,, 04 December 03, 07:00

LIDA to handle the marketing for his family-run fabric and fashion venture. ... it predominantly as a web-based retailer and investing more money into marketing the brand. Elanbach designs ... .elanbach.com and market the brand in the UK, US, Germany and eventually Japan. Its target markets are rural housewives ... will create e-mail marketing campaigns to drive consumers to the site. The site will covey the look and feel ...

DIRECT: Elanbach hires LIDA for digital brand campaign

By Ben Bold, 04 December 03, 12:00

to handle the marketing for his family-run fabric and fashion venture. ... it predominantly as a web-based retailer and investing more money into marketing the brand. Elanbach designs ... .elanbach.com and market the brand in the UK, US, Germany and eventually Japan. Its target markets are rural housewives ... will create e-mail marketing campaigns to drive consumers to the site. The site will covey the look and feel ...

Levi's unveils Girls line at Clothes Show

By Emily Rogers, 27 November 03, 12:00

The exhibition showcase has been designed by Checkland Kindleysides, the agency responsible for the creation of the recently opened Levi's for Girls store in Paris (Marketing, October 25). The introduction of the Girls range in the UK is being supported by a nationwide promotional campaign, including in-store window ...