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Nestle Rowntree hands UK control to Australia chief

By Mark Kleinman and Alexandra Jardine,, 18 December 03, 08:30

-Cola marketer as its managing director, an appointment insiders predict will trigger a shake-up of its marketing ... has worked for Coke in several Far Eastern markets, replaces John Sunley who has retired. White ... . It is unclear how his appointment affects marketing director Andrew Harrison, who reports to White. Last week ...

Haribo launches marketing campaign

18 December 03, 12:00

Haribo, the confectionery manufacturer, is launching a 4.5m marketing campaign that kicks off

General Mills shakes up senior marketing roles

By Emily Rogers, 18 December 03, 12:00

Hipkiss to the new role of UK marketing director, as part of a restructure of its sales and marketing ... ' European food service brands. As marketing director, Hipkiss will concentrate on retail brands, adding ... in particular market sectors." Before taking on the role as commercial director at General Mills in 2001, Hipkiss was vice-president of marketing at food company Cereal Partners Worldwide based in Morges ...

Nestle Rowntree hands UK control to Australia chief

By Mark Kleinman and Alexandra Jardine, 18 December 03, 12:00

Nestle Rowntree, the UK's third-biggest confectionery firm, has picked a former Coca-Cola marketer ... has worked for Coke in several Far Eastern markets, replaces John Sunley who has retired. White ... . It is unclear how his appointment affects marketing director Andrew Harrison, who reports to White. Last week ...

ADWATCH STARS OF 2003

By Gail Kemp, 18 December 03, 12:00

. In the face of financial crisis at B Q's agency Bates UK, marketing director David Roth moved the business ... created 12 ads aimed at each of McDonald's markets - families, adults and children. During 2003, Burnetts ... to the unknown start-up that got lucky in Oftel's directory enquiries lottery. The year's best marketing ...

BRANDING BRIEF: Freixenet adds two wines to range

18 December 03, 12:00

marketing campaign, which will include TV, press and cinema advertising.

OPINION: How Coke moulded our view of Santa Claus to fuel winter sales

By Mark Ritson, assistant professor of marketing at the London Business School, 18 December 03, 12:00

, the Coca-Cola sales and marketing team had a problem. Sales of Coke had been rocketing over the past 20 ...

Red Bull extends into fashion with annual UK show

By Ben Carter, 18 December 03, 12:00

The energy drink brand is working with entertainment and marketing group IMG on the event ... such as the Red Bull Flugtag. Red Bull, which appointed Guy Carling as UK marketing director last month (Marketing, November 20), hopes to build on its popularity by offering an entry to the fashion industry ...

Weetabix moves £15m work out of PHD into Allmond

18 December 03, 12:00

its marketing structure, nor the position of its creative agency, Banks Hoggins O'Shea/FCB. Weetabix ...

OUTDOOR SHOWCASE: Advertisers are employing increasingly eye-catching methods of reaching their audience

By Alastair Ray, 18 December 03, 12:00

and through the middle of the poster. Nick Richards, marketing director for Disney's UK branded TV operation ... at Angel Underground station and in the Highbury and Islington area. The marketing investment follows ...