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TAG Heuer aims for loyalty with relationship drive

By Alexandra Jardine,, 18 December 03, 07:00

marketing programme to increase brand loyalty among wearers. ... integrated agency McCann Relationship Marketing following a competitive pitch overseen by UK marketing ... with sport, according to McCann Relationship Marketing managing director Tim Hipperson. This could include ... . There will also be mailing, email marketing and point-of-sale activity. Hipperson said: "TAG is involved ...

NEWS BRIEF: Adidas promotes global marketing director

18 December 03, 12:00

Adidas has promoted Erich Stamminger, its global marketing director, to president and chief

Olympics set to boost UK tourist visits to Greece

By Ben Bold, 18 December 03, 12:00

because of the Olympic Games in Athens, according to an exclusive survey for Marketing, conducted by OMD ... The results come in the wake of last week's news that the Greek National Tourism Organisation has appointed Team Saatchi to promote the country across Europe in 2004, with a nine million euro ( 6.3m) integrated campaign (Marketing, December 11). The marketing activity will attempt to persuade people ...

MEDIA BRIEF: Continental Airlines to sponsor business bulletins

18 December 03, 12:00

Continental promoting its daily flights from Manchester to New York, a key route for the business market.

NEWS BRIEF: First Choice to leverage sponsorship

18 December 03, 12:00

... Get Me Out of Here with a consumer and trade marketing campaign starting on December 19

UEFA gears up to land Champions League sponsors

18 December 03, 12:00

to the Champions League are held by TEAM Marketing, which fought off competition from IMG to win the contract ... and because of dwindling TV audiences. UEFA's director of marketing and professional football, Lars ... (Marketing, December 11). ...

OUTDOOR SHOWCASE: Advertisers are employing increasingly eye-catching methods of reaching their audience

By Alastair Ray, 18 December 03, 12:00

and through the middle of the poster. Nick Richards, marketing director for Disney's UK branded TV operation ... at Angel Underground station and in the Highbury and Islington area. The marketing investment follows ...

London 2012 appoints Haymarket and Syzygy to roster

By Ben Carter,, 17 December 03, 11:00

LONDON - The London 2012 Olympic bid company has finalised its list of main marketing suppliers

Xbox develops outdoor sites in pub gaming network deal

By Ben Carter,, 17 December 03, 12:15

The console giant has appointed marketing communications agency Kazoo to raise the service's brand ... the broadband gaming service for themselves. Kazoo will be responsible for marketing activity not handled ... marketing manager Michelle Marchand said the strategy would enable it to tap into its target audience ...