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Expedia European marketer Shaw in shock departure

By Ben Carter,, 18 December 03, 08:00

LONDON - Expedia, one of Europe's top three online travel firms, has lost its European marketing ... Shaw was promoted to the new role of director of marketing for Europe at Expedia parent IAC Travel at the end of last month. She was previously UK marketing director. She has quit the travel firm ... confirmed Shaw's departure and has stepped up its search for a UK marketing director. It expects to make ...

MEDIA: BBC hails rise in Freeview households

By Poppy Brech, 18 December 03, 12:00

.5 million by the end of this year, boosted by its availability at retailers such as Boots and Asda. ... marketing and communications, believes the success of Freeview is due to aiming at those who want an easy ... to Freeview being available in mainstream high-street retailers such as Asda, Sainsbury's, Boots ...

Morrisons' £3bn Safeway deal to spark price war

By Mark Kleinman, 18 December 03, 12:00

the industry's major players, as Tesco and Sainsbury's prepare to unleash new-year marketing blitzes. ... -led advertising through Lowe that has seen it extend its leadership of the UK grocery market in 2003. A ... and quality of products, and there are plans for significant marketing investment," she said. Sainsbury's will be pushed into fourth place in the UK market by the Safeway deal. ...

M&S hires Sainsbury's strategist for food role

By Mark Kleinman, 18 December 03, 12:00

marketing, as the retail giant fights for what analysts predict will be a make-or-break Christmas. ... years, has hired Pode after Helen Buck, the previous head of food marketing, took up the new post of head of marketing for clothing in the autumn (Marketing, September 25). Pode, who was head of strategy in Sainsbury's marketing division, will join M S in January. She has also held roles at Sainsbury ...

ADWATCH STARS OF 2003

By Gail Kemp, 18 December 03, 12:00

. In the face of financial crisis at B Q's agency Bates UK, marketing director David Roth moved the business ... created 12 ads aimed at each of McDonald's markets - families, adults and children. During 2003, Burnetts ... to the unknown start-up that got lucky in Oftel's directory enquiries lottery. The year's best marketing ...

NEWS BRIEF: Verdict research carries out report

18 December 03, 12:00

The DIY and gardening market will retain its position as the UK's fastest-growing retail sector

BRANDING: McDonald's packaging in 'I'm Lovin' It' revamp

By Emily Rogers, 18 December 03, 12:00

's plans to get its brand back on track (Marketing, September 11). The company claims a 15% to 20% global ...

ADWATCH: Asda promotes appeal as a one-stop Christmas shop

By Jane Bainbridge, 11 December 03, 12:00

Asda has introduced star quality to its ads while maintaining its strategy of focusing on low ... then shows her how Asda can provide everything needed for Christmas, so she won't be missed. The ad features decorations, food, toys, the George at Asda clothing range and diamond necklaces. It ends with the line 'All ...

DIRECT MAIL SHOWCASE

By Ken Gofton, 11 December 03, 12:00

Up-and-coming agencies are doing much to push forward creativity in direct marketing. ... benefited from the service, the direct marketing focuses on ordinary people. "This is true integration ... 's DM manager, Graham Brown, says the direct marketing creative complements the TV advertising ... communications arm in 2001, but has added direct marketing and sales promotion to its offering. Leonardo ...

New Powerhouse reviews agencies

By Ben Carter, 11 December 03, 12:00

and media agency arrangements, following last week's appointment of former Seeboard Energy marketing ... , understood to be worth more than 6m. "We will require lots of service providers, including a marketing agency that can respond to all our requirements, such as brand and product marketing," he said. Equinox ... said he hoped to have a better idea by early-spring. He also plans to restructure the marketing ...