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Expedia European marketer Shaw in shock departure

By Ben Carter,, 18 December 03, 08:00

LONDON - Expedia, one of Europe's top three online travel firms, has lost its European marketing ... Shaw was promoted to the new role of director of marketing for Europe at Expedia parent IAC Travel at the end of last month. She was previously UK marketing director. She has quit the travel firm ... confirmed Shaw's departure and has stepped up its search for a UK marketing director. It expects to make ...

Top Expedia marketer in shock exit

By Ben Carter, 18 December 03, 12:00

Expedia, one of Europe's top three online travel firms, has lost its European marketing director ... Shaw was promoted to the new role of director of marketing for Europe at Expedia parent IAC Travel at the end of last month (Marketing, November 27). She was previously UK marketing director. She has quit ... . Expedia confirmed Shaw's departure and has stepped up its search for a UK marketing director. It expects ...

OPINION: Time for mature thinking on the over-50 market

By Laura Mazur, a business writer, 18 December 03, 12:00

While that in itself is pretty newsworthy, what makes this such an interesting marketing case ... instinct to worship at the altar of youth when it comes to developing and marketing products and services ... of an amorphous mass. To be fair, a lot of that is because many in marketing are in their 30s or early-40s ...

STOP PRESS: MyTravel to restrict new year marketing strategy

18 December 03, 12:00

MyTravel has confirmed it will restrict its new year marketing strategy to "evidence

Olympics set to boost UK tourist visits to Greece

By Ben Bold, 18 December 03, 12:00

because of the Olympic Games in Athens, according to an exclusive survey for Marketing, conducted by OMD ... The results come in the wake of last week's news that the Greek National Tourism Organisation has appointed Team Saatchi to promote the country across Europe in 2004, with a nine million euro ( 6.3m) integrated campaign (Marketing, December 11). The marketing activity will attempt to persuade people ...

NEWS BRIEF: First Choice to leverage sponsorship

18 December 03, 12:00

... Get Me Out of Here with a consumer and trade marketing campaign starting on December 19

No-frills Thomsonfly in £4m 'aspirational' ads

By Daniel Rogers, 18 December 03, 12:00

marketing director Hugh Edwards. "We are looking at the marketing success of Go in terms of stand ... , TUI's business development manager, becomes marketing director, reporting indirectly to Edwards. Go ... holiday market. TUI will only spend 4.5m promoting Lunn Poly, its main retail brand, next year. ...

DIRECT BRIEF: Virgin Holidays launches digital marketing campaign

11 December 03, 12:00

Virgin Holidays is launching its biggest-ever digital marketing push by sending out e-mails to more

DIRECT MAIL SHOWCASE

By Ken Gofton, 11 December 03, 12:00

Up-and-coming agencies are doing much to push forward creativity in direct marketing. ... benefited from the service, the direct marketing focuses on ordinary people. "This is true integration ... 's DM manager, Graham Brown, says the direct marketing creative complements the TV advertising ... communications arm in 2001, but has added direct marketing and sales promotion to its offering. Leonardo ...

Co-op Travel on hunt for head of web commerce

04 December 03, 12:00

-commerce division and seeking a marketer to lead it. ... The decision to separate marketing for the group's online sales channels follows an increase ... Greenacre. Marketing was previously handled by group marketing manager Derry Hopkins, who continues to head marketing for the group's high-street travel brands, Apollo Travel, Co-op Travel and Wise Travel ...