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Air Miles picks MBA to build on repositioning

By Mark Kleinman,, 30 January 03, 07:00

with the appointment of Maher Bird Associates to handle its direct marketing activity. ... The British Airways-owned loyalty currency will work closely with its sister agency, TBWA\London, which handles Air Miles' £10m above-the-line creative account. It will develop a direct marketing ... at the same time as the Nectar brand was unveiled to UK consumers with a £50m marketing blitz. The Giveaway ...

Sainsbury's nets Abbey chief for DM

By Staff,, 30 January 03, 07:00

Latham has joined Sainsbury's as head of direct marketing, and will report to customer and category marketing director Andrew Ground. He is responsible for developing one-to-one communications channels for the grocery giant, including direct mail, e-mail, point-of-sale material, inserts, door ...

OPINION: Good marketing all boils down to great execution

By LAURA MAZUR is a business writer, 30 January 03, 12:00

supermarket group, described a man who breathes marketing. Morrison, whose caustic views on marketing ... Leighton. Now chairman of Royal Mail, he is the former head of Asda. As Leighton recently said in eCustomer ... of Market Leaders by Michael Treacy and Fred Wiersema, to make his point. Treacy and Wiersema describe ... the strategy right but will be great at execution. When it comes to good marketing, the devil is indeed ...

MARKETING MIX: Book of the week

30 January 03, 12:00

that really good marketing is often very simple - and it is good to be reminded of the basics. There were ...

Barclays seeks replacement for marketing head

By BEN BOLD, 30 January 03, 12:00

Barclays is hunting for a new marketing director for its Business Banking arm following ... Bothwell's position has been created to streamline the operation of Barclays' marketing and place ... by group marketing director Simon Gulliford, whom Bothwell reports to, in January last year (Marketing ... The Woolwich and Barclaycard, with all marketing activity requiring the team's stamp of approval. The team ...

Boots creates retail marketing role

By MARK KLEINMAN, 30 January 03, 12:00

Boots has established a top marketing role for its UK stores and drafted in Colin Webb with a brief ... Webb, previously a marketer with Boots Retail International, is due to take up the post of retail marketing director imminently. He will work alongside the recently appointed strategic marketing director Ann Francke, who replaced Barry Clare earlier this month (Marketing, January 23). Webb's remit ...

Gala Bingo unveils marketing campaign

30 January 03, 12:00

marketing campaign including a TV commercial. The campaign, 'Everything Else Can Wait', features TV

O2 selects top UK brand marketer

By RAVI CHANDIRAMANI, 30 January 03, 12:00

O2 has handed former BT Genie marketing director Suzie Moore its top UK brand marketing job ... Moore becomes head of brand and marketing communications for the UK, having previously held a group role launching the brand in four markets. Her main task will be to help the brand regain ... overseen by Will Harris as part of his broader remit as vice-president of group marketing. Harris' title ...

Bud's 'Whassup' marketer leaves for Egg ads post

By BEN BOLD and MARK KLEINMAN, 30 January 03, 12:00

Online bank Egg has appointed the marketer responsible for Budweiser's acclaimed 'Whassup' campaign ... Budweiser in the US, where he was international marketing director. Reporting to UK managing director Jerry Toher, he will liaise with group marketing director Nick Cross and will have overall ... to Cross' role last year. Cross now covers global marketing, reflecting the brand's plans for worldwide ...