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VisitBritain set to encourage short breaks in the UK

By Staff,, 29 September 03, 07:00

LONDON - VisitBritain, the tourism authority charged with marketing England inside the UK

Gala Bingo places focus on cash prizes in DM drive

By Mark Kleinman,, 25 September 03, 07:00

marketing campaign to promote the cash prizes that can be won at its venues. ... The company, which owns 167 clubs across the UK, is targeting nearly 3m people with the integrated work. Direct marketing will include a door-drop to 2.1m homes, as well as an incentivised mailing to 690,000 consumers. Gala expects the campaign to grow market share in its ongoing battle against ...

Royal Mail go-ahead for ads after no-strike vote

By Mark Kleinman,, 25 September 03, 07:00

LONDON - Major advertisers, Royal Mail and the direct marketing community were breathing a sigh ... strike. David Robottom, director of postal affairs and industry development at the Direct Marketing ...

Carphone Warehouse selects top marketer

By Ben Carter, 25 September 03, 12:00

Carphone Warehouse has promoted Tristia Clarke, the marketer responsible for spearheading ... Clarke, who was previously head of marketing, fills the marketing director role that has been vacant since March when former sales and marketing director Jonathan Hook was promoted to director ... Warehouse's marketing operations from its pure retail focus. "In the past our marketing department has ...

Liverpool 2008 to appoint marketing director

25 September 03, 12:00

programme, is to appoint a marketing director. The £100,000-a-year role will include developing the Capital

EDITORIAL: Soaring Samsung provides proof of marketing's value

By Craig Smith, Editor, 25 September 03, 12:00

Much has been said in recent days about how marketing can rise to the very top of an organisation ... For those on board the good ship Aurora for the Marketing Forum last week, increasing marketing's influence was the not-entirely-new mantra. Marketing guru Philip Kotler delved into the problems and solutions to the pervading sense of underachievement that continues to haunt many marketers. With respect ...

Cookson named regional marketing manager at RSM

25 September 03, 12:00

Shelly Cookson has become northern region marketing manager for RSM Robson Rhodes, the chartered

McDonald's gives 'revival' role to top UK marketer

By Mark Kleinman, 25 September 03, 12:00

McDonald's has moved UK marketing director Matthew Howe to a new position overseeing its revival ... Howe will be replaced in this country by John Hawkes, its European chief marketing officer, who McDonald's said was returning to oversee the UK strategy from a two-year secondment. The chain has yet to decide whether to replace Hawkes directly. Howe, who has been in his post for more than a year ...

DIRECT BRIEF: Institute of Direct Marketing to hold conference

25 September 03, 12:00

The Institute of Direct Marketing is holding its 2003 IDM Research Conference on October 15

MARKETING MIX: Pen portrait - Colin Porter, CorpBrand

25 September 03, 12:00

Colin Porter is chairman and creative director of CorpBrand. He founded CorpBrand in 1998 to focus on his core experience: the design and management of both retail and corporate brands.