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Review of 2004 - 10 biggest marketing moments

22 December 04, 11:30

in September. CHRIS PILLING marketing director, Asda 2004 has been dominated by obesity, and McDonald's has ... , but it was the issue of food promotion that had marketers scrutinising the small print. In a year dominated ... , consumer groups and NGOs, but has developed a dynamic marketing strategy, with new-look restaurants ...

Brand Health Check: Evening Standard

By James Curtis, 22 December 04, 11:00

downmarket. We asked Jenny Beckman, head of marketing at another London news brand, LBC 97.3 FM and LBC News 1152AM, and Carl Lyons, marketing director at 95.8 Capital FM, to assess how the Standard can survive these turbulent times. DIAGNOSIS 1 - JENNY BECKMAN, Head of marketing, LBC 97.3FM and LBC News ...

Retail News brief: UIP targets Asda customers

22 December 04, 12:00

United International Pictures is targeting Asda customers with ads on the supermarket's cash

Branding News brief: Asda to relaunch Good For You! range

22 December 04, 12:00

Asda is to relaunch its own-brand low-fat Good For You! range in January with updated packaging

Marketing's Christmas brands quiz

22 December 04, 12:00

Hill. To mark this event, Marketing brings you a Christmas quiz based on a selection of the 13,000 items the museum will house. The project is an important one for the marketing industry ... and marketing history. The items come from the collection of social historian Robert Opie, and will chart ...

Marketing Mix: Name that brand

22 December 04, 12:00

This brand, aimed at seven- to 10-year-old boys, was born in Dundee in 1938, and in March a copy of its first edition sold for £12,100. It has since expanded from its core business through licensed me...

Opinion: Marketing Society - Be bold to get results

By Paul Stallard, business development director of New Solutions and a member of The Marketing Society, 22 December 04, 12:00

the result of brave marketers inspiring brilliant ad men and women to produce memorable work. ... Now marketing agencies are under attack by 'experts' from consultancies and the media. The role of marketing has changed and the days of ad agencies are numbered, they say. Marketing is not accountable, measurable or effective enough; marketers cannot get the ear of the chief executive; procurement teams ...

Kia marketer Hazelwood takes over at MG Rover

22 December 04, 12:00

Robert Hazelwood has been appointed managing director of UK sales and marketing at MG Rover. ... , follows a reorganisation of Rover's sales and marketing division. Former Kia marketing director Guy Jones is joining Rover as marketing manager, Kevin Brown is rejoining the company as corporate sales ... to European sales and marketing director. ...