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Brand Health Check: Evening Standard

By James Curtis, 22 December 04, 11:00

downmarket. We asked Jenny Beckman, head of marketing at another London news brand, LBC 97.3 FM and LBC News 1152AM, and Carl Lyons, marketing director at 95.8 Capital FM, to assess how the Standard can survive these turbulent times. DIAGNOSIS 1 - JENNY BECKMAN, Head of marketing, LBC 97.3FM and LBC News ...

Media News brief: Newspaper Marketing Agency to launch monthly award

22 December 04, 12:00

The Newspaper Marketing Agency is launching a monthly National Newspaper Advertising Award

BBC plans Good Homes activity

22 December 04, 12:00

£12m marketing spend over the next five years.

Media News: TWG talk station wins FM licence

22 December 04, 12:00

action against Rajar, which it had accused of an abuse of market power. A High Court judge ruled ...

ABF consolidates £20m task in ZenithOptimedia

By Colin Grimshaw, 22 December 04, 12:00

it is to make a £4m investment in TV ads from January to challenge Sharwood's market dominance. In October ABF launched a low-fat Ryvita variant, Ryvita Minis, to cash in on the growing healthy snacks market, backed ...

Ad gloom hangs over launches

22 December 04, 12:00

market. For the weeklies, whose business models are built more on cover price revenue, this is less of a ... into the market.' Hughes sees similarities with the cosmetics industry, a key advertiser category for both Easy Living and Grazia. Both sectors rely on innovation, constantly introducing and marketing new products ...

Raymond Snoddy on media: Standard's Lite exercise will delight Desmond

22 December 04, 12:00

of weakness, rather than a barrier to his entry to the market. He will be licking his lips over Christmas ...

BBC plans multimedia campaign for Good Homes title

By Staff,, 21 December 04, 11:00

as part of a £12m marketing spend over the next five years.

Kingsmill owner consolidates media into ZenithOptimedia

By Colin Grimshaw,, 21 December 04, 11:00

Can the BBC get more for less?

15 December 04, 12:00

The Beeb is axing 25% of its marketing workforce to create a more agile department. Andy Fry ... Thompson looks set to cull about 120 of its 480 marketers. Although a detailed breakdown of Thompson ... professional services is expected to mean a 25% reduction in staff in the marketing, communications ... to three years.' Focused support During Duncan's three years in charge, BBC marketing was reinvented ...