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Direct News: AOL UK merges £6m account into Joshua

By Ben Bold, 22 December 04, 12:00

AOL UK has consolidated its £6m direct marketing business into integrated agency Joshua ... 's appointment comes as AOL significantly boosts its marketing budget to compete with broadband market leader BT ... of music content. AOL is reviewing the structure of its marketing department following the resignation of vice-president of marketing Sharon Lang, who is quitting in the new year to return to consultancy ...

Retail News: Hackett to flag up e-commerce

22 December 04, 12:00

The activity, to launch early next year, will promote Hackett's spring/summer range. It is the first time the retailer has advertised its e-commerce service. Mark Owens, marketing director at Hackett, said the move online was critical to giving the company a nationwide retail presence, as its ...

Agency Republic named Marketing agency of the year

17 December 04, 08:00

marketing from advertisers. The AAR conceded that it handled only 15. Of the 11 pitches Agency Republic ... it Marketing's Digital Agency of the Year. Over the past 18 months, Republic has honed its model ... allocates nearly a third of its advertising spend to digital marketing. Its new business track record has ...

Nintendo backs Game Boy DS with £10m promo drive

By Mark Sweney,, 17 December 04, 12:00

. PSP hit shelves this week in its launch market of Japan, with an initial 200,000 units. It intends to have 3m consoles on the market by March 2005. A Nintendo spokesman confirmed that it was planning a 'significant marketing campaign' to support the launch of DS, but declined to comment on speculation ...

Clearasil sets up lifestyle website aimed at teenagers

By Staff,, 15 December 04, 08:00

LONDON - Clearasil is targeting the tween-to-teen market with a lifestyle website that aims ... The concept of the Blue Flag Beach site is taken from the flag system used to denote clean beaches, linking Clearasil's message of "delivering clear, healthy skin" with a "fresh, healthy environment" to appeal to its youth market. The website, which features quizzes, giveaways and personalised ...

Clearasil sets up lifestyle website

15 December 04, 12:00

Clearasil is targeting the tween-to-teen market with a lifestyle website that aims to provide a ... The concept of the Blue Flag Beach site is taken from the flag system used to denote clean beaches, linking Clearasil's message of 'delivering clear, healthy skin' with a 'fresh, healthy environment' to appeal to its youth market. The website, which features quizzes, giveaways and personalised ...

Retail News brief: Royal Doulton creates e-commerce site

15 December 04, 12:00

, designed by Neoworks, offers a tailored range for the US market.

Agency of the Year: Digital Agency of the Year - Best of the rest

15 December 04, 12:00

As major advertisers start to take online marketing seriously, digital agencies can look forward ... against rivals Agency Republic, Profero and TBWA\GGT to win Wanadoo's £10m UK digital marketing business ... office in China and, according to information shown to Marketing, it has a slew of business wins ... -building and digital marketing services is AKQA. The industry stalwart has continued to grow steadily and has once ...

Editorial: Let the people decide

By Craig Smith, editor, 15 December 04, 12:00

such as Marketing. Last week it met its maker in our end-of-year information detox. This week, I find I have a need ... advertisers must continue to look to research, ad tracking, impacts and actual sales. Marketing's prediction ...

Agency of the Year: Digital Agency of the Year - Agency Republic

15 December 04, 12:00

marketing from advertisers. The AAR conceded that it handled only 15. Of the 11 pitches Agency Republic ... and the retention of clients that has seen revenue grow and staff levels almost double, making it Marketing ... of its advertising spend to digital marketing. Its new business track record has added several blue ...