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Direct News: Personalisation key to response
to the Direct Marketing Association.
Direct News: AOL UK merges £6m account into Joshua
AOL UK has consolidated its £6m direct marketing business into integrated agency Joshua ... 's appointment comes as AOL significantly boosts its marketing budget to compete with broadband market leader BT ... of music content. AOL is reviewing the structure of its marketing department following the resignation of vice-president of marketing Sharon Lang, who is quitting in the new year to return to consultancy ...
Direct choice: American Express
considered myself to be in the market for yet another.
Partners Andrews Aldridge named agency of the year
At a time when direct marketing consultancies are being snapped up by marketing services groups ... on the existing and new business front. However, the direct marketing agency had its best-ever year -- growing ... clients. So the decision to award Partners the accolade of Marketing's Direct Agency of the Year was easy ...
Churchill to hand £10m direct task to EHS Brann
LONDON - Churchill Insurance is poised to name EHS Brann as its first dedicated direct marketing ... advertising agency EBP to create mailings. The search for a dedicated direct marketing agency is part of the brand's strategy to increase market share by improving the cross-selling of home and car insurance. Marketing director Peter Corfield handled the review, with EHS understood to have beaten several agencies ...
Butlins in search for direct shop for £5m parents brief
LONDON - Butlins is hunting its first direct marketing agency to encourage British families
Direct marketing: Big and beautiful
direct marketing awards. Holly Acland reports. ... Last week direct marketers and their agencies came together at the industry's annual DMA Awards ... ,' says Lucian Camp, chairman of cchm:ping, which specialises in financial services marketing. 'Successful direct marketing is all about persuasion, but the FSA believes in fairness and balance. If you say ...
News brief: Lactalis hires Inferno for direct marketing
Lactalis, the dairy company, has hired Inferno to handle direct marketing in the UK, following a
Direct News brief: Sony Europe hires Belgian marketing agency
Sony Europe has hired Belgian marketing agency LUON to create a Christmas e-campaign to back its
Direct News: O2 aims business offering at SMEs
O2 is to launch its integrated mobile business offer with a direct marketing campaign, targeting 30 ... The pack, devised by direct marketing agency, Archibald Ingall Stretton, will highlight the benefits of incorporating a 3G, wireless LAN or GPRS network into the office. The pack resembles an architect's blueprint, using the line 'Introducing the very open plan office from O2'. Rather than a ...
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