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Review of 2004 - 10 biggest marketing moments
in September. CHRIS PILLING marketing director, Asda 2004 has been dominated by obesity, and McDonald's has ... , but it was the issue of food promotion that had marketers scrutinising the small print. In a year dominated ... , consumer groups and NGOs, but has developed a dynamic marketing strategy, with new-look restaurants ...
Retail News brief: UIP targets Asda customers
United International Pictures is targeting Asda customers with ads on the supermarket's cash
Branding News brief: Asda to relaunch Good For You! range
Asda is to relaunch its own-brand low-fat Good For You! range in January with updated packaging
Marketing's Christmas brands quiz
Hill. To mark this event, Marketing brings you a Christmas quiz based on a selection of the 13,000 items the museum will house. The project is an important one for the marketing industry ... and marketing history. The items come from the collection of social historian Robert Opie, and will chart ...
Marketing Mix: Name that brand
This brand, aimed at seven- to 10-year-old boys, was born in Dundee in 1938, and in March a copy of its first edition sold for £12,100. It has since expanded from its core business through licensed me...
Kia marketer Hazelwood takes over at MG Rover
Robert Hazelwood has been appointed managing director of UK sales and marketing at MG Rover. ... , follows a reorganisation of Rover's sales and marketing division. Former Kia marketing director Guy Jones is joining Rover as marketing manager, Kevin Brown is rejoining the company as corporate sales ... to European sales and marketing director. ...
Opinion: Marketing Society - Be bold to get results
the result of brave marketers inspiring brilliant ad men and women to produce memorable work. ... Now marketing agencies are under attack by 'experts' from consultancies and the media. The role of marketing has changed and the days of ad agencies are numbered, they say. Marketing is not accountable, measurable or effective enough; marketers cannot get the ear of the chief executive; procurement teams ...
Marketing Mix: We'll call you - Hamleys
We still haven't finished our Christmas shopping - can Hamleys wrap up our present dilemma?
Media News brief: Newspaper Marketing Agency to launch monthly award
The Newspaper Marketing Agency is launching a monthly National Newspaper Advertising Award
Marketing Mix: Pen Portrait - Paul Coleman, brand director at Magic Network
All writing is divided into three zones: upper, middle and lower. This writer gives most emphasis to the upper and lower zones, reflecting the intensity of his goal orientation (upper) and sheer deter...
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