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Sector Insight: Luxury chocolate - Regular treat

By Jane Bainbridge, 22 December 04, 12:00

. While this figure indicates a saturated market with few opportunities for manufacturers to make inroads ... chocolate accounts for about 18% of the total £631m chocolate market. While volume growth in the total chocolate market has stalled, the luxury category has increased 21% since 1999, according to Mintel ...

McDonald's bows to critics over salad dressing

By Mark Sweney, 22 December 04, 12:00

feedback that will inform the company's product innovation and marketing strategy. ...

LG to hand £27m job to Euro RSCG

22 December 04, 12:00

strategy, but is undecided as to whether all its advertising and promotional activity in local markets ...

Sidekick set for £1m campaign

22 December 04, 12:00

of 2005. Sidekick is the brand leader in the off-trade, and was the first product on the market ...

ABF consolidates £20m task in ZenithOptimedia

By Colin Grimshaw, 22 December 04, 12:00

it is to make a £4m investment in TV ads from January to challenge Sharwood's market dominance. In October ABF launched a low-fat Ryvita variant, Ryvita Minis, to cash in on the growing healthy snacks market, backed ...

Boots readies launch of branded low-carb range

By Rachel Barnes, 22 December 04, 12:00

-home food market. The range, which will include chocolate bars, desserts and a pasta and sauce range ... (Marketing, 8 December). Farrell added that the Boots range could eventually be expanded to a size similar ...

Ad gloom hangs over launches

22 December 04, 12:00

market. For the weeklies, whose business models are built more on cover price revenue, this is less of a ... into the market.' Hughes sees similarities with the cosmetics industry, a key advertiser category for both Easy Living and Grazia. Both sectors rely on innovation, constantly introducing and marketing new products ...

Anchor backs low-fat spread with £7m adspend

By Emily Rogers, 22 December 04, 12:00

The dairy products manufacturer, which had a marketing spend of £4m last year, is planning a high-profile ad campaign to convey the message that the low-fat spread will taste the same as Anchor Spreadable, but is 25% lower in fat. Anchor Spreadable's success prompted Arla to introduce the lower-fat variant ...