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People moves: Diageo Ireland

22 December 04, 12:00

after 14 years to join Diageo Ireland as head of marketing for Guinness and ale brand Smithwick

Gillette extends Venus razor line

22 December 04, 12:00

Venus Vibrance will go on sale in the US in the spring, with a UK roll-out to follow soon after. Vibrance will be Gillette's first powered wet-shaving system for women. It will be supported by a substantial global marketing campaign. The company signed up David Beckham to front activity for the M3 ...

Clearasil sets up lifestyle website aimed at teenagers

By Staff,, 15 December 04, 08:00

LONDON - Clearasil is targeting the tween-to-teen market with a lifestyle website that aims ... The concept of the Blue Flag Beach site is taken from the flag system used to denote clean beaches, linking Clearasil's message of "delivering clear, healthy skin" with a "fresh, healthy environment" to appeal to its youth market. The website, which features quizzes, giveaways and personalised ...

Clearasil sets up lifestyle website

15 December 04, 12:00

Clearasil is targeting the tween-to-teen market with a lifestyle website that aims to provide a ... The concept of the Blue Flag Beach site is taken from the flag system used to denote clean beaches, linking Clearasil's message of 'delivering clear, healthy skin' with a 'fresh, healthy environment' to appeal to its youth market. The website, which features quizzes, giveaways and personalised ...

Kleenex for Men to play on emotion in TV return

By Mark Sweney, 15 December 04, 12:00

The Kimberly-Clark tissue brand has traditionally targeted men in their 60s, but is now aiming to reach a wider market, including family men in their 40s. Catherine Baudinette, marketing manager ... . The company's activity for Kleenex For Men marks the beginning of a marketing investment strategy ...

Adwatch of the year: The creatives' choice

15 December 04, 12:00

had written it. I'm glad someone at Saatchis did. Adwatch recall 47% (Marketing, 1 December) HONDA ... , it tells me Honda believes in innovation - from engines to ads. Adwatch recall 45% (Marketing, 17 ... Santa brings you what you want. Adwatch recall 21% (Marketing, 22 September) APPLE iPOD 'SILHOUETTES ...

Brand Health Check: Double Velvet

15 December 04, 12:00

Marketers in the toilet tissue business look forward to the festive season more than might ... . It could also take a lesson from the wipe market and look at different needs - Velvet for children ... features: absorbency, softness and strength. Andrex has consistently marketed on softness and strength ...

OxiClean to introduce baby-safe stain remover

By Samuel Solley, 08 December 04, 12:00

range is part of a co-marketing agreement sealed in September with UK cleaning company Acdoco. Orange ... Vanish, according to IRI, which estimates that the laundry stain remover market is experiencing year ...

Brand Builders: Carolyn.K

08 December 04, 12:00

in the market for beautifully packaged make-up accessories, and Carolyn.K was born. 'Lots of make-up artists ... fashion. Nola agrees it has a 'cute' appeal for the younger market. From being 'very make-up artist ... from the link - though she admits the charity's pink ribbons fit with her colour scheme. Marketing ...

Branding News: Design choice - Philips Sonicare

By Ian Irving, Sales and marketing director, Sledge, 01 December 04, 12:00

Teeth-cleaning has a strong claim on the title of most boring daily chore. Yet paradoxically, the shelves full of toothbrushes in every supermarket show that many still endure elbow-aching manual labo...