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Direct choice: American Express

By Jane Griffiths, Director, Arc, 22 December 04, 12:00

considered myself to be in the market for yet another.

Barclays unveils football initiative

22 December 04, 12:00

since Jim Hytner joined as group brand and UK banking marketing director in September. ...

Adwatch of the year: Adwatch stars of 2004

15 December 04, 08:00

& Partners/ 36 567 43.2 Starcom Motive, OMD UK 4 (9) Asda ... 18, down to a score of one point for a number 20 mention. Source: Compiled by Marketing based ... .0 ZenithOptimedia 4 (7) Asda Publicis/Carat 81 11 Dec 03 38.7 5 (3=) Halifax ...

Churchill to hand £10m direct task to EHS Brann

By Ben Bold,, 15 December 04, 07:00

LONDON - Churchill Insurance is poised to name EHS Brann as its first dedicated direct marketing ... advertising agency EBP to create mailings. The search for a dedicated direct marketing agency is part of the brand's strategy to increase market share by improving the cross-selling of home and car insurance. Marketing director Peter Corfield handled the review, with EHS understood to have beaten several agencies ...

Agency of the Year: Field Marketing Agency of the Year - CPM

By Robert McLuhan, 15 December 04, 12:00

Despite dominating the field marketing sector for several years, CPM claims to have boosted its ... margins. It is this stealthy growth that has made it Marketing's Field Marketing Agency of the Year ... , there is plenty to suggest that the market leader has indeed been the best in 2004. The agency has gained ...

Agency of the Year: Field Marketing Agency of the Year - Best of the rest

15 December 04, 12:00

With clients determined to get field marketing services at the cheapest price, the best agencies ... visits each to more than 1000 major stores. By reaching 100% of Waitrose and 98% of Asda stores, the 65 ... for sales in the speciality market. 'Where PMI really added value was in the rapid feedback it gave us ... to CPM is FDS Group, which now boasts a £20m turnover. Its traditional field marketing and sampling ...

Barclays ad review puts 'Fluent in finance' at risk

By Mark Sweney, 15 December 04, 12:00

Jim Hytner, Barclays marketing director, is considering axing the high-profile 'Fluent in finance ... m poured into it since its launch two years ago. Marketing has learned that Hytner, who quit his role as ITV marketing director to join the bank two months ago, has called for alternative creative ... % of marketers surveyed thought it delivered a positive impact for the brand. ...

Churchill to hand £10m direct task to EHS Brann

By Ben Bold, 15 December 04, 12:00

Churchill Insurance is poised to name EHS Brann as its first dedicated direct marketing agency ... advertising agency EBP to create mailings. The search for a dedicated direct marketing agency is part of the brand's strategy to increase market share by improving the cross-selling of home and car insurance. Marketing director Peter Corfield handled the review, with EHS understood to have beaten several agencies ...

Nationwide squares up to banks in £5m activity

By Mark Sweney, 15 December 04, 12:00

It is Nationwide's first activity since head of sponsorship Peter Gandolfi was promoted to head of brand marketing in August, with a brief to revitalise its £24m marketing strategy. A series of four television ads will introduce an obnoxious member of staff at a high-street bank, played by comedy actor Mark ...

Profile: Fast mover - Greg Heywood, Founder and managing director, The Step

By Rachel Barnes, 15 December 04, 12:00

of the house being bought. This has clear appeal, especially with the housing market facing an uncertain ... an estate agent to market their house. The difference is that once a buyer is found, The Step buys the house ... future Richard Branson or Stelios. He is redefining the market for the benefit of the customer and I ...