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Sector Insight: Women's underwear - Beyond the basics

By Jane Bainbridge, 08 December 04, 12:00

THE BACKGROUND In a largely mature market, lingerie makers have had to work hard at innovation ... the past few years, helping to boost sales by 7.9% between 2002 and 2003. The market has also seen new ... provided a boost to a market worth £2.27bn in 2003, according to Keynote. A mature industry, it has been ...

Brand Health Check: Gola

By Drew Barrand, 08 December 04, 12:00

handmade leather football boots in England, Gola rose to a position of dominance in the market ... . Then came the competition. Backed by marketing budgets that Gola had little chance of matching, global ... of sports marketing consultancy Sportacus, and Eddie May, previously UK marketing director for Umbro, before ...

Retail News: Littlewoods extends over-40s overhaul

By Rachel Barnes, 01 December 04, 12:00

(Marketing, 21 July). According to marketing director Matt Stead, a more clearly defined menswear range ... have seen figures that predict growth of 1m people in the over-45 market by 2008,' said Stead ...

Brand Builders: FiveGold

By Peter Crush, 01 December 04, 12:00

want to sell clothes that I would wear - that everyone can wear. 'I want them to be mass market ... customers, email and viral marketing. He has also advertised in Sunday supplements. Going back to his ... seriously contemplates his future marketability. 2001: Initial meetings are organised with a number ...

Huntley & Palmers to return after 10-year absence

By Emily Rogers,, 24 November 04, 08:10

and Chocolate Olivers will not be reinstated. The relaunch will be supported by a direct marketing campaign. All creative has been produced in-house. Marketing director Helen Sandom said the range will be sold ...

Supermarket clothing fails to build teen following

By Rachel Barnes, 24 November 04, 12:00

the success of Asda and Tesco in taking market share from high-street stores. ... Although Asda overtook Marks Spencer to become the biggest clothing retailer by volume sales in August, a study of 650 11- to 18-year-olds put its George range third in a table of the least desirable labels. When asked to name an uncool brand, 9% chose George, behind only Gola and Hi-Tec (15% each ...

Feel the Fear in debut campaign

24 November 04, 12:00

will initially focus on the golf market and target young, trendy players. ... Feel the Fear, which is owned by sports and leisure company Senergy, aims to expand rapidly into a wide range of sportswear. 'Our aim is to become the Nike of extreme sports,' said marketing director Laurie Flynn. Three ads featuring Tindall, developed by digital television firm enteraction TV ...

Retail News: M&S backs lingerie in debut cinema ad

By Rachel Barnes, 24 November 04, 12:00

market, which is estimated at 27%, according to Steven Sharp, M S' director of marketing, store development and design. M S had a 30.7% share of the UK bra market in 2003 in a category that grew 16.9% between 2001 and 2003, according to Mintel. Sharp told Marketing that the ads, which are running ...