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Branding News brief: Asda to relaunch Good For You! range
Asda is to relaunch its own-brand low-fat Good For You! range in January with updated packaging
People moves: Diageo Ireland
after 14 years to join Diageo Ireland as head of marketing for Guinness and ale brand Smithwick
People moves: Allied Domecq
Kim Manley, chief marketing officer at Allied Domecq's wine and spirits division, has resigned
Diet Coke widens target with £10m lifestyle push
'lifestyle' brand and move it beyond its core female market. ... , as it enables the company to show it offers healthy products. Julia Goldin, marketing director for Coca ...
Sharwood's in £2.5m agency hunt as TBWA quits
by securing the Twix, Galaxy and Starburst business from Grey London (Marketing, 5 November). Centura ... Rose as Centura marketing director in September. Earlier this month Sharwood's revised its brand ... of Asia line (Marketing, 15 December). ...
Sector Insight: Luxury chocolate - Regular treat
. While this figure indicates a saturated market with few opportunities for manufacturers to make inroads ... chocolate accounts for about 18% of the total £631m chocolate market. While volume growth in the total chocolate market has stalled, the luxury category has increased 21% since 1999, according to Mintel ...
McDonald's bows to critics over salad dressing
feedback that will inform the company's product innovation and marketing strategy. ...
Sidekick set for £1m campaign
of 2005. Sidekick is the brand leader in the off-trade, and was the first product on the market ...
ABF consolidates £20m task in ZenithOptimedia
it is to make a £4m investment in TV ads from January to challenge Sharwood's market dominance. In October ABF launched a low-fat Ryvita variant, Ryvita Minis, to cash in on the growing healthy snacks market, backed ...
Boots readies launch of branded low-carb range
-home food market. The range, which will include chocolate bars, desserts and a pasta and sauce range ... (Marketing, 8 December). Farrell added that the Boots range could eventually be expanded to a size similar ...
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