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Clearasil sets up lifestyle website aimed at teenagers

By Staff,, 15 December 04, 08:00

LONDON - Clearasil is targeting the tween-to-teen market with a lifestyle website that aims ... The concept of the Blue Flag Beach site is taken from the flag system used to denote clean beaches, linking Clearasil's message of "delivering clear, healthy skin" with a "fresh, healthy environment" to appeal to its youth market. The website, which features quizzes, giveaways and personalised ...

News brief: US government ad campaign targets UK tourists

15 December 04, 12:00

A US government £3m ad campaign targeting UK tourists (Marketing, 10 November) hits TV screens

Morrisons slammed on health standards

By Emily Rogers, 15 December 04, 12:00

-and-a-half points. Sainsbury's and Tesco came in second and fifth respectively, with the Co-op fourth, Asda eighth ...

Retail News: Stores warned over access

By Rachel Barnes, 15 December 04, 12:00

Figures issued by the Department for Work and Pensions have reassessed the value of the market, placing it 60% higher than the previous estimate of £50bn. Minister for disabled people Maria Eagle said ... 's re-evaluation of the market, but said DSG had created a disability working group to ensure compliance ...

Adwatch of the year: The creatives' choice

15 December 04, 12:00

had written it. I'm glad someone at Saatchis did. Adwatch recall 47% (Marketing, 1 December) HONDA ... , it tells me Honda believes in innovation - from engines to ads. Adwatch recall 45% (Marketing, 17 ... Santa brings you what you want. Adwatch recall 21% (Marketing, 22 September) APPLE iPOD 'SILHOUETTES ...

Agency of the Year: Contact Centre Agency of the Year - Garlands

By Robert McLuhan, 15 December 04, 12:00

This year's Marketing Contact Centre Agency of the Year has achieved 75% growth, more than double its rate in 2003, and has seen revenues rise to £28m. Those achievements could see Garlands jump from 12 to seventh in Marketing's league table early next year. In a market driven largely by technology ...

Ramblers focuses on families in membership drive

By Staff,, 09 December 04, 07:00

A mailing created by Bristol agency Flourish Direct Marketing will target 100,000 under-50s, with a specific focus on families who enjoy walking. The campaign is aimed at people in the countryside and those in cities who take country breaks. The work will use the strapline "You walk ...

Food marketing: Where is the partnership?

08 December 04, 12:00

Preston described how the government has ignored the marketing community on the subject and provided 'a ... asking Sharp to clarify what marketers must do to avoid a ban on advertising food to children in 2007 ... also elicited sharp intakes of breath from marketers and agency executives by drawing comparisons ...

Direct News brief: National Blood Service to run direct marketing drive

08 December 04, 12:00

The National Blood Service is running a direct marketing drive to encourage people to give blood

Cancer Research splits senior role

08 December 04, 12:00

Cancer Research UK, Britain's biggest charity, has overhauled its marketing department following ... The charity has promoted marketing director Sarah Lyness and retail director Richard Taylor to the roles of co-executive directors of the charity's fundraising and marketing directorate. Lyness will take charge of brand marketing, donor marketing and legacy donations. Taylor will oversee community ...