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Retail News: Littlewoods nets Monstermob tie

22 December 04, 12:00

content market. ... The retailer has signed a distribution deal with entertainment provider Monstermob to market its content packages through its Littlewoods Even More customer magazine. The Mob download service will be aimed at younger consumers, while Jet Set, a competition-focused offer, will target an older audience ...

Adwatch of the year: Adwatch stars of 2004

15 December 04, 08:00

& Partners/ 36 567 43.2 Starcom Motive, OMD UK 4 (9) Asda ... 18, down to a score of one point for a number 20 mention. Source: Compiled by Marketing based ... .0 ZenithOptimedia 4 (7) Asda Publicis/Carat 81 11 Dec 03 38.7 5 (3=) Halifax ...

Direct News: O2 aims business offering at SMEs

15 December 04, 12:00

O2 is to launch its integrated mobile business offer with a direct marketing campaign, targeting 30 ... The pack, devised by direct marketing agency, Archibald Ingall Stretton, will highlight the benefits of incorporating a 3G, wireless LAN or GPRS network into the office. The pack resembles an architect's blueprint, using the line 'Introducing the very open plan office from O2'. Rather than a ...

Agency of the Year: Media Agency of the Year - Best of the rest

15 December 04, 12:00

, MindShare, a serious contender for Marketing's Media Agency of the Year. MindShare is a must-have on media ... . Another Carat coup was the transfer of Dell from direct marketing channels onto peak-time TV. This boosted ...

Agency of the Year: Creative Agency of the Year - Clemmow Hornby Inge

By Mark Sweney, 15 December 04, 12:00

-disciplinary agency worthy of Marketing's Creative Agency of the Year. With a staggering 120% year-on-year growth, CHI debuted at number 19 on Nielsen's top 20 list of UK ad agencies. Marketing's decision was difficult ... , showing that it is possible for competitors to loosen BT's stranglehold on the fixed-line market ...

Hallmark revives mobile strategy with launch of m-cards

By Staff,, 09 December 04, 08:00

LONDON - Greetings card company Hallmark has resurrected its mobile marketing strategy ... The retailer has struck a deal with media firm Enpocket to create, distribute and market mobile applications in the UK and Ireland. The company previously tried to establish a mobile offering in 2002 called Hallmark hiya, but few consumers had the required level of mobile technology. Plans to promote ...

People moves: T-Mobile International

08 December 04, 12:00

Uli Gritzuhn has been named chief marketing officer by T-Mobile International. He replaces Nikesh ... Gritzuhn joins from Wrigley, where he was regional vice-president of Western Europe. He will be responsible for all T-Mobile's marketing activity and will liaise with local marketing teams. Gritzuhn ... (Marketing, 3 November), where Arora was based. T-Mobile's UK marketing director, Sandy Munro, who ...

HP plans greater customer focus

08 December 04, 12:00

to emphasise how it can help consumers, following the promotion of Neta Tully to UK marketing director. ... Tully, who is responsible for the IT giant's enterprise arm and has control of all future UK activity, said: 'We now need to take it one step further and ensure that in all marketing we are addressing ... business. Her appointment follows Amanda Mackenzie's arrival as vice-president of marketing for Europe ...

Orange in 'quiet' 3G phone launch

08 December 04, 12:00

The mobile operator is instead using a phased approach to the launch. Next-generation handsets from LG, Sony Ericsson and Sanyo go on sale this week, offering a range of Orange 3G services including video calling, music downloads and 3-D games. But Orange UK chief marketing officer Alexis Dormandy ...

Sector Insight: Video games - Platform potential

01 December 04, 12:00

, and with next-generation devices set to combine gaming with MP3, DVD and web technology, the video games market ... of the software industry, is the third-biggest market in the world, behind only the US and Japan. The growth ... dominates the market, having sold about 1.6m units in 2003, according to Screen Digest, ahead of Microsoft ...