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Npower goes for rival's customers

15 December 04, 12:00

. Npower has also raised prices, but claims to be 10% cheaper than British Gas (Marketing, 6 October). ...

HP plans greater customer focus

08 December 04, 12:00

to emphasise how it can help consumers, following the promotion of Neta Tully to UK marketing director. ... Tully, who is responsible for the IT giant's enterprise arm and has control of all future UK activity, said: 'We now need to take it one step further and ensure that in all marketing we are addressing ... business. Her appointment follows Amanda Mackenzie's arrival as vice-president of marketing for Europe ...

Sector Insight: Video games - Platform potential

01 December 04, 12:00

, and with next-generation devices set to combine gaming with MP3, DVD and web technology, the video games market ... of the software industry, is the third-biggest market in the world, behind only the US and Japan. The growth ... dominates the market, having sold about 1.6m units in 2003, according to Screen Digest, ahead of Microsoft ...

HP turns to Cisco for top marketer

10 November 04, 12:00

Hewlett-Packard has hired top Cisco marketer David Seda to strengthen its international marketing ... He is the second senior marketer poached in the past three months by HP. His appointment follows that of former BT marketing chief Amanda Mackenzie, who joined this summer as vice-president of marketing for the EMEA region. Her appointment was first revealed by Marketing (30 June). ...

Panasonic hikes media spend amid move into Vizeum

By Colin Grimshaw,, 09 November 04, 11:00

LONDON - Panasonic is planning a major increase in media spend next year in a bid to take market ... range. These will cover home cinema, flatscreen TV, DVD recorders and digital cameras. Marketing ... home market, Japan, where it is the market leader. The company is keen to build a similar reputation ... Marketing Europe GmbH, said that Vizeum's "motivation proposition" was key to its appointment. Panasonic ...

Npower lags behind rivals on customer service

By Ben Bold, 03 November 04, 12:00

Energy ranked joint first in the survey for gas supply, while Powergen came top in the electricity market ...

Npower backs boiler care deal with direct push

By Staff,, 28 October 04, 07:00

to challenge the gas giant's dominance of the winter homecare market.

Npower to offer boiler care deal

27 October 04, 12:00

to challenge the gas giant's dominance of the winter homecare market.

Npower merges marketing roles

13 October 04, 12:00

Npower has restructured its marketing department with the merger of its customer marketing ... Kevin Peake, current head of brand for the utility giant, will become head of customer marketing ... , customer marketing director, has seen his role made redundant and is considering other opportunities within ... and will see Npower emphasise customer marketing activity. Last week, Marketing revealed Npower was planning ...

News Analysis: British Gas faces price backlash

13 October 04, 12:00

expensive gas supplier in most regions and with a 61% share of the gas market, British Gas has borne ... campaign of price-based advertising intended to scoop up disgruntled British Gas customers (Marketing, 6 ... of customer marketing. 'This, together with the publicity over price increases, gives us the opportunity ...