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People moves: Swan Hellenic

22 December 04, 12:00

and marketing director, following the departure of marketing director Carolanne Dieleman. Magowan will take

Branding News: Savoy Group reworks global brand identity

By Emily Rogers, 22 December 04, 12:00

was handled by Savoy Group marketing director Antonio Mazzafera, who said that the umbrella brand would ... into the European market. It operates 82 luxury properties around the world. ...

Butlins in search for direct shop for £5m parents brief

By Ben Bold,, 15 December 04, 07:00

LONDON - Butlins is hunting its first direct marketing agency to encourage British families

Princess Cruises to target wider market

By Emily Rogers, 15 December 04, 12:00

Princess Cruises has handed ad agency Barrett Cernis the task of repositioning its brand to boost its appeal to younger holidaymakers.

Direct News: Butlins seeks direct shop for £5m work

By Ben Bold, 15 December 04, 12:00

Butlins is hunting its first direct marketing agency to encourage British families to switch from ... Holidays and British Holidays brands (Marketing, 3 June). The agency's first work will break next year ...

News brief: US government ad campaign targets UK tourists

15 December 04, 12:00

A US government £3m ad campaign targeting UK tourists (Marketing, 10 November) hits TV screens

Agency of the Year: Direct Agency of the Year - Best of the rest

15 December 04, 12:00

Kitcatt Nohr Alexander Shaw came very close to becoming Marketing's Direct Agency of the Year. What ... account for the main brand. More impressively, it won Egg's £30m direct marketing account, the year's biggest UK direct marketing pitch. Following a quiet year in 2003, EHS Brann got back on track ... is an agency to watch. The only disappointment for last year's Marketing Direct Agency of the Year, Harrison ...

First Great Western in 'better service' push

By Rachel Barnes, 15 December 04, 12:00

, with the opening line 'Well hel-lo. Y'know times are changing in train travel.' Interim head of marketing Tim ...

Ramblers focuses on families in membership drive

By Staff,, 09 December 04, 07:00

A mailing created by Bristol agency Flourish Direct Marketing will target 100,000 under-50s, with a specific focus on families who enjoy walking. The campaign is aimed at people in the countryside and those in cities who take country breaks. The work will use the strapline "You walk ...

Moneysupermarket.com invests £4m new travel venture

By Ben Bold,, 08 December 04, 08:00

than £4m into an ambitious venture in the travel market. ... on marketing Travelsupermarket.com online, as well as on developing price-comparison technology. The travel ...