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Royal Mail shakes up marketing to take on rivals

By Ben Bold,, 30 January 04, 07:00

LONDON - Royal Mail has restructured its marketing team under marketing director Paul Rich ... Rich is aligning his marketing team more closely with Royal Mail's sales force. Following the review, the marketing of all Royal Mail-branded products will be the responsibility of Rich and his team. Reporting to Rich, David Walker takes the role of director of brand marketing. He will control Royal Mail ...

San Miguel set to drop Spain focus in £2m HTW work

By Ben Bold,, 30 January 04, 07:00

the business in a battle with TBWA\London. The hiring of HTW is likely to herald a steep rise in marketing ... 's marketing has played on its Spanish provenance, but sources close to the brand suggest the focus will switch ...

Agency Republic wins Weight Watchers online task

By Ben Carter,, 29 January 04, 07:00

LONDON - Weight Watchers UK has appointed Agency Republic as its first digital marketing agency ... . The work follows the appointment of James Hilton as head of marketing last October. He joined from MGM ...

MARKETING MIX: Book of the week

29 January 04, 12:00

How many marketing books have you read that are actually enjoyable? Not just interesting or thought-provoking, but enjoyable. Seth Godin is one of the smartest marketing thinkers around and one of the most influential. His previous books - Idea Virus, Permission Marketing and Big Red Fez - have caused ...

CAREERS: Movers - Headcount Field Marketing

29 January 04, 12:00

Julia Collis has rejoined Headcount Field Marketing as sales and marketing director, following two

STOP PRESS: Freeserve appoints Steve Lazarus

29 January 04, 12:00

similar role at Asda.

Royal Mail shakes up marketing team

By Ben Bold, 29 January 04, 12:00

Royal Mail has restructured its marketing team under marketing director Paul Rich as it prepares ... Rich is aligning his marketing team more closely with Royal Mail's sales force. Following the review, the marketing of all Royal Mail-branded products will be the responsibility of Rich and his team. Reporting to Rich, David Walker takes the role of director of brand marketing. He will control Royal Mail ...

YHA searches for top marketer to attract members

29 January 04, 12:00

The Youth Hostel Association (YHA) is hunting a director of marketing and corporate affairs ... for young people and is seeking a marketer to raise its public profile and oversee an expansion programme ... for marketing the charity to independent travellers and families, as well as groups from the UK and overseas ...

BRANDING: Radnor Hills enters soft-drinks market

By Emily Rogers, 29 January 04, 12:00

Mineral water company Radnor Hills is to make its debut in the premium soft-drinks market ... the range with a 1m marketing spend. The Heartsease spring water used in the drink was launched ... to be seen, a technique already employed by brands such as Innocent smoothies (Marketing, January 8 ...

MARKETING MIX: Photo finish for Fiat ad men

29 January 04, 12:00

But even a promotion for the nation's much-loved Fiat Panda can cause uproar, especially among Wiltshire's OAPs. To support the launch of its new Panda, Fiat used Arc Marketing to pull several stunts ... caused more damage than he managed to fix. So, the debate continues: how can we reach the grey market ...