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Smart to support Forfour launch with Rapier mailing

By Staff,, 30 September 04, 07:00

The four-door car represents the company's attempt to break into the mainstream hatchback sector. The creative for the direct marketing campaign, produced by integrated agency Rapier, uses the line "There's not a single reason to buy our new Forfour" and highlights the car's innovative features. An online ...

Heinz relaunches soups range with sample roadshow

By Staff,, 30 September 04, 07:00

. The campaign has been overseen by Heinz Soup marketing manager Dan Ince. Earlier this month, Heinz responded ...

Favourite brands: Brands we love, brands we hate

29 September 04, 09:00

done so well, believing that its marketing has lost its way recently, but adds that the latest Astra ... of brand and retail marketing Chris Mawson says: 'It was brave to use our own people in our advertising ... . In the 12 weeks to August 15 2004, Tesco's share of the market was 28.1%, compared with 26.8% for the same ...

Brand Health Check: Jaguar

29 September 04, 09:00

car market has forced parent Ford to shut its manufacturing operations in Coventry. Jaguar only sold ... Coventry's £113m state-of-the-art sports and events venue (Marketing, 4 August). Buying the naming rights ... -cutting measures. Jaguar's critics say poor marketing is the cause of its ailing market share. Tony Woodley ...

Raymond Snoddy on media: What's all the fuss about Capital/GWR merger?

29 September 04, 09:00

advertising market should not be merged into one group holds little water. After all, ITV has more than 50 ... SECONDS ON ... CAPITAL/GWR MERGER - The merger would create the UK's biggest radio group, with a market ...

Indian snack Haldiram's revamps packs for UK market

By Emily Rogers,, 29 September 04, 08:10

The Indian company, which exports to 40 countries, has hired UK brand advertising agency Great Minds Marketing to revamp its range to appeal to non-Asian consumers looking for authentic ethnic snacks ... and spicy flavours account for a 7% share of the adult and premium crisps and snacks market in the UK ...

Media Analysis: Merger talk rouses radio sector

29 September 04, 08:00

.' A deal would create a £710m company with a 40% share of the radio advertising market. The two firms ... , and ITV's share of the TV ad market is 50%. Competition concerns That said, the Incorporated Society ... to be concerned over moves that reduce competition in media markets - 40% is a significant share in radio ...

Lloyds TSB £20m direct review puts WWAV on alert

By Ben Carter,, 29 September 04, 07:00

LONDON - Lloyds TSB is to review its £20m direct marketing business, which could see an end to its ... Marketing has learned that the high-street bank has approached a number of direct marketing ... of an ongoing internal review at Lloyds TSB, which is examining the effectiveness of all its marketing activity ... , which has the biggest share of the UK current account market, lost 5% of that share from 2000 to 2003 ...