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Review of the year: 10 biggest marketing moments 2005

21 December 05, 12:00

. In the supermarket sector Tesco remains top, with a market share of more than 30% - much to the chagrin of some ... marketing. The latter attracted £258m of spend in 2004, making it the biggest single online advertising ... in various food groups that had marketers scrambling for the product-line emergency cord. The medical proof ...

Yahoo! in music-video ads

By Ben Carter, 21 December 05, 12:00

Chandlee said the service's success in the US demonstrated there is a viable market for the video ads, fuelled by the massive growth of the broadband market. Broadband accounted for more than 57% of all UK ...

Agency of the Year 2005: Digital Agency of the Year - Agency Republic

By Ben Carter, 14 December 05, 12:00

Last year Marketing challenged Agency Republic, 2004's Digital Agency of the Year, to 'win ... to digital than ever, this year increasing its spend by 50%. Digital marketing through Agency Republic ... by marketing chief Russ Shaw and, according to the company's latest financial results, is already lowering ...

News Analysis: It'll be a merry e-Christmas

By Greg Brooks, 14 December 05, 12:00

-tail operations are set to reap the rewards this Christmas, according to IMRG director of projects and marketing ... . 'Positive revenues are being realised and their online operations have moved from being a marketing function ... to the site daily and to ship orders the same day,' explains its head of marketing, Jonathan Jones. 'With ...

News Analysis: Friends at a price

14 December 05, 12:00

to maintain market share, and an increasing amount of advertising is being taken by internet businesses. More ... during the heyday of dotcom fever is that there is now a viable market - the audience is ready ... market, the companies best placed to reap the rewards will be those that have direct relationships ...

PC World digital job goes to Play

07 December 05, 12:00

PC World is to increase its digital marketing focus following the appointment of Play as its first ... -owned agency iTraffic, which is now part of Agency.com (Marketing 11 August 2004). ...

Direct choice: BT Wireless Broadband

By Philip Lowther, Marketing manager, AP Information Services, 07 December 05, 12:00

Work is no longer restricted to your office. Some evenings I use my spare room as an extension to the company's marketing department. I don't mind, but the restriction of having to plug my laptop into a ... . Surely BT hadn't diversified into the DIY market? My initial confusion had been because there was no BT ...

EnjoyEngland £12m drive to focus online

By Nicola Clark, 07 December 05, 12:00

Spearheading the activity will be next year's relaunch of the EnjoyEngland.com website, which the body aims to build into a marketing platform to compete with the big industry operators. EnjoyEngland ... , chairman of VisitBritain's England Marketing Advisory Board, said the site would act as a marketing ...

Go multichannel for merry Christmas

By by Helen Dickinson, 30 November 05, 12:00

, according to online marketing firm TradeDoubler, helped by the fact that 56% of Europeans look set to do ... -East. Likewise, Asda has been using its online shop to boost its offering of non-food categories such as home ...

Travel agents urged to specialise to survive

By Nicola Clark in Marrakech, 30 November 05, 12:00

The stark warning came from former TUI UK managing director Chris Mottershead as he addressed the 52nd ABTA (Association of British Travel Agents) convention in Marrakech. He said most high-street agents cannot compete with the sizeable marketing budgets of online companies Expedia and lastminute ...