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Opinion: Marketing Society - Resurrection of a salesman

By Tod Norman, a partner at Watson Phillips Norman and a member of The Marketing Society, 21 December 05, 12:00

There is a lot to be said for being proud of what you do. Direct marketing is all about selling ... So I am proud of selling stuff. We can all remember the days when direct marketing ... , the glazed, hypnotised look of the client would return to results. I'm not saying that direct marketing has ... marketing is in danger of losing its roots, forgetting where it came from and putting on a few too many airs ...

McCain readies loyalty push through Carlson

By by Ed Kemp, 14 December 05, 07:00

Marketing to handle the work. ... The drive will begin in March and will focus on on-pack activity, backed by a major investment in direct marketing. It is understood the activity will include the distribution of money-off vouchers ... and Southern Fries range in September, which included a direct marketing drive targeting more than 5m ...

Agency of the Year 2005: Market Research Agency of the Year - Nunwood Consulting

By David Tiltman, 14 December 05, 12:00

grown organically. The Leeds firm was Marketing's Market Research Agency of the Year 2004, and has reached new heights in 2005. Its outstanding growth in a mature market make it a worthy winner once again ... -sized agencies can still prosper in a market that is polarising between the giant networks and the boutique ...

Mark Ritson on branding: On average, market research is flawed

14 December 05, 12:00

a prolonged shower of pointless market research designed to generate brand awareness during the dead ... (£373) and Belgium (£272). Bah! Humbug! The problem with AXA's market research is that it is, both literally and metaphorically, very average. Like most British marketers, it appears happy ... in marketing departments, calculating averages is just about the dumbest, most dangerous thing a marketer can ...

Direct news brief: Imperial London Hotels appoints marketing agency

14 December 05, 12:00

Imperial London Hotels Group has appointed Keevill Barton Kershaw to handle its marketing

Direct news: McCain readies loyalty push

By Ed Kemp, 14 December 05, 12:00

McCain Foods is to launch its first customer loyalty scheme and has hired Carlson Marketing ... in direct marketing. It is understood the activity will include the distribution of money-off vouchers ... \London, will break in the new year (Marketing, 16 November). The campaign follows the £2.5m expansion of the company's Potato Wedges and Southern Fries range in September, which included a direct marketing drive ...

Research bodies prepare merger

14 December 05, 12:00

The Market Research Society and BMRA are to merge, creating a single trade body for the UK research

Direct news brief: Nintendo to promote virtual pet game

14 December 05, 12:00

, created by Geoff Howe Marketing Communications, will see actors with puppies tour universities.

Direct news brief: Spam aims to broaden popularity

14 December 05, 12:00

Marketing. It will offer shoppers recipe leaflets, free samples and money-off coupons.

Agency of the Year 2005: Direct Agency of the Year - Tullo Marshall Warren

By Ed Kemp, 14 December 05, 12:00

The steady growth of Tullo Marshall Warren (TMW) over the past 18 years has paid off. Marketing ... direct marketing agency, and thanks to a storming run of new business acquisitions, including its triumph ... to enter full-service agreements with marketing groups such as Omnicom and WPP. While direct mail ...