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Opinion: Marketing Society - Headhunters in a spin

By Tom Rodwell, chairman of The Garden Partnership and a member of The Marketing Society, 14 December 05, 12:00

. Not only that, I've had a 35-year career in marketing and advertising, whose disciplines (such as they are ... you make a choice. The Daily Telegraph reported recently that Asda has abandoned the use ...

Agency of the Year 2005: Market Research Agency of the Year - Nunwood Consulting

By David Tiltman, 14 December 05, 12:00

grown organically. The Leeds firm was Marketing's Market Research Agency of the Year 2004, and has reached new heights in 2005. Its outstanding growth in a mature market make it a worthy winner once again ... -sized agencies can still prosper in a market that is polarising between the giant networks and the boutique ...

Marketer's diary

14 December 05, 12:00

16 December The Marketing Society Christmas Luncheon, The Dorchester, London.

Marketing Mix: Name that brand

14 December 05, 12:00

This popular product was invented in 1897 by a young chemist called Dr John T Dorrance.

Agency of the Year 2005: Field Marketing Agency of the Year - REL Field Marketing

By Bill Britt, 14 December 05, 12:00

This year's winner found an innovative way of inoculating itself against a generally flat market ... then, brand owners have hired field marketing agencies to make sure retailers are complying with agreed ... owner or its field marketing agency. Other field marketing agencies will continue to work on stock ...

Retail News: Retailers back ID for alcohol drive

14 December 05, 12:00

The Retail Alcohol Standards Group (RASG), whose members include supermarket giants Tesco and Asda

Abbey plans to ditch 50 marketing posts

By Joanna Bowery, 14 December 05, 12:00

Abbey is to axe up to 20% of its retail bank marketers as part of a wide-ranging restructure. ... marketing, brand and communications, commercial planning and e-commerce could go. The majority ... and increasing customer-facing personnel. It has already reviewed its main marketing supplier arrangements ... 's sixth-biggest high-street bank, with a 6% share of the market. ...

Mark Ritson on branding: On average, market research is flawed

14 December 05, 12:00

a prolonged shower of pointless market research designed to generate brand awareness during the dead ... (£373) and Belgium (£272). Bah! Humbug! The problem with AXA's market research is that it is, both literally and metaphorically, very average. Like most British marketers, it appears happy ... in marketing departments, calculating averages is just about the dumbest, most dangerous thing a marketer can ...

BBH takes Marketing's Creative Agency of Year

By Lucy Barrett, 14 December 05, 12:00

Bartle Bogle Hegarty has triumphed as Marketing's Creative Agency of the Year 2005 following

Marketing Mix: Pen Portrait - Jeanette Edwards, is head of marketing at J Wray & Nephew

14 December 05, 12:00

This wide, highly simplified script placed right at the top of the page reveals a highly creative and communicative mind that welcomes change and development.