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Sector Insight: Men's fragrances - Strong scent

21 December 05, 12:00

of almost 8%, with sales of £223m - 71% of the sector. Mass-market fragrances grew by just 4.5% in the same ... sector is a seasonal market, with its busiest period falling in the run-up to Christmas. Women are the key purchasers in the sector, with most fragrances bought as gifts. In 2004, the market was worth ...

Gillette launches Venus extension

21 December 05, 12:00

Venus Vibrance, launched in the US this spring, will go on sale in the UK in January, priced £8.99 (Marketing, 21 December 2004). The shaving giant will invest more than £10m in activity including a heavyweight TV campaign, expected to be created by Abbott Mead Vickers BBDO, as well as a point-of-sale drive ...

Burger King pools £50m global work in US shop

By by Nicola Clark, 20 December 05, 08:30

£11m on advertising in the UK, its second-biggest market outside the US. Crispin Porter was hired ...

McCain readies loyalty push through Carlson

By by Ed Kemp, 14 December 05, 07:00

Marketing to handle the work. ... The drive will begin in March and will focus on on-pack activity, backed by a major investment in direct marketing. It is understood the activity will include the distribution of money-off vouchers ... and Southern Fries range in September, which included a direct marketing drive targeting more than 5m ...

SABMiller's Sherrington to leave top global post

By by Ben Carter, 13 December 05, 08:30

LONDON - Mark Sherrington, global marketing director at brewing giant SABMiller, is to leave ... the Miller brand and relaunching Peroni as a global beer brand, backed by a multimillion-pound marketing ... . Prior to joining SABMiller, Sherrington worked in senior marketing roles at Unilever before leaving to launch marketing consultancy Added Value. He is one of only 12 marketers on the board of FTSE 100 ...

Cafedirect expands line to fend off rivals

By by Samuel Solley, 07 December 05, 08:10

It aims to fight off the challenge of Nescafe and Kenco, which are encroaching on its market. Three whole-bean variants -- Las Nubes, Mount Elgon and Machu Picchu - will be positioned alongside ... retail market and 40% of Fairtrade tea retail sales. If you have an opinion on this or any other ...

People moves: Avon

07 December 05, 12:00

Andrea Slater has been promoted from the role of vice-president of marketing at Avon to head its UK ... Slater has been at Avon for 15 years and will replace UK president Jerry McDonald on 1 February. As Avon's top UK marketer for the past four years, Slater oversaw Avon's return to TV advertising and signed former EastEnders star Tamsin Outhwaite as the face of make-up brand Avon Colour. ...