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IPA slams Labour U-turn over OFR
The IPA's director-general, Hamish Pringle, said he was shocked by the U-turn. The legislation, which only came into force in April, required disclosure by quoted companies of relevant non-financial information, including marketing measures. 'We feel as if we have been led up the garden path only to find ...
Abbey plans to ditch 50 marketing posts
Abbey is to axe up to 20% of its retail bank marketers as part of a wide-ranging restructure. ... marketing, brand and communications, commercial planning and e-commerce could go. The majority ... and increasing customer-facing personnel. It has already reviewed its main marketing supplier arrangements ... 's sixth-biggest high-street bank, with a 6% share of the market. ...
FTSE 100 bank in major UK activity
on the FTSE 100 in the UK, the bank has carried out little marketing here. The TBWA network already works for Standard Chartered in Asia, in Singapore and Hong Kong. A bank spokesman said that its marketing ...
Top Egg job goes to agency chief
Egg has named former Manning Gottlieb OMD managing director Alison Wright as chief marketing ... She replaces Andy Deller, who leaves the internet bank after 10 years to become chief executive of Zurich Group's Dunbar Bank. Reporting to chief executive Paul Gratton, Wright will be responsible for Egg's brand, marketing and sales functions and will sit on its executive committee. She will also ...
Mint set to make insurance debut
Royal Bank of Scotland is entering the motor and home insurance market through its Mint brand ... Mint Insurance, which launches tomorrow (Thursday), will be promoted via direct marketing ... -up. Earlier this year Mint shook up its marketing team and appointed Nigel Stewart as head of general insurance. Mint, which has a 3% share of the credit-card market, spends about £10m a year on advertising ...
Nationwide terminates England football link-up
that sponsors believe the deals do not give value for money (Marketing, 12 October). Nationwide will maintain ... . Peter Gandolfi, head of brand marketing at Nationwide, said the decision not to renew would enable ...
News Analysis: Barclays goes simple
industries, according to Barclays marketing director Jim Hytner. He came up with the strategy after moving ... it is able to retain customers and grow market share. Over the past five years, Barclays' current-account market share has slipped by two percentage points to 15%, according to Mintel. This puts the bank ...
Nationwide terminates England football link-up
marketing at Nationwide, said the decision not to renew would enable it to allocate more of its spend to TV ...
Insurancewide seals Yahoo! tie
up its Messenger service to advertisers for the first time (Marketing, 21 July). ...
Direct News: Egg backs loyalty scheme
. The work continues the 'guinea pig' creative theme used in its print and radio ads (Marketing, 2 November ... of the credit-card market, according to Mintel. The market leader is Barclaycard, with a 14.2% share. Last ...
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- Account Managers - Branding, Royds Raphael
- £35K-£45Kpa+gen.benefits/£160-£225 day rate, London
- Brand Strategist, Royds Raphael
- Salary/package is negotiable and generous, London
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- £26000 - £28000 per annum, City of London
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