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Branding News brief: Apollo Blinds hires Poulters
Apollo Blinds has hired brand marketing agency Poulters to develop a brand identity, literature
EnjoyEngland £12m drive to focus online
the body aims to build into a marketing platform to compete with the big industry operators ... Taylor, chairman of VisitBritain's England Marketing Advisory Board, said the site would act as a marketing platform for SME tour operators and tourism agencies. "Ideally, this site will give a bed ...
The Football Association plots revamp of fan club
LONDON - The Football Association is searching for a direct marketing agency to lead a major
Football scores own goal
opportunities on the open market, and the price of the new packages is thought to be £7m-£9m a year ... . Peter Gandolfi, Nationwide head of brand marketing, says the success of the company's recent ad ... considerable turnaround by Nationwide. Gandolfi has been the architect of the company's football-led marketing ...
Red Letter Days to make its comeback with design overhaul
and brand image." Marketing will be key to the relaunch along with an advertising campaign is planned ... , the company's management structure is also likely to be rejigged, with Henry set to appoint a top marketer ...
Virgin Trains set for viral debut
younger audience, who, frankly, are not interested in trains or prices,' said Virgin Trains marketing ...
Lingerie chain Agency Provocateur in FilmFour tie-up
' theme ahead of the busy Christmas sales period. FilmFour head of marketing Lisa McHugh said the link ...
Nationwide terminates England football link-up
marketing at Nationwide, said the decision not to renew would enable it to allocate more of its spend to TV ...
Big brands on alert as Manchester United and Vodafone part company
said: "Manchester United believes that the shirt sponsorship market has greatly increased in recent ... is the most iconic in sport. The club feels that, in the current market, there is a genuine chance to attract ...
Branding News: Design choice - Le Creuset Coquelle pot
and brilliantly classic Le Creuset. From a marketing perspective, the Coquelle revival is also timely; from floral ...
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