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Review of the year: 10 biggest marketing moments 2005

21 December 05, 12:00

. In the supermarket sector Tesco remains top, with a market share of more than 30% - much to the chagrin of some ... marketing. The latter attracted £258m of spend in 2004, making it the biggest single online advertising ... in various food groups that had marketers scrambling for the product-line emergency cord. The medical proof ...

Profile: Alternative thinker - Guy Longworth, Marketing director, Marlow Foods

By Nicola Clark, 21 December 05, 12:00

The marketing director of Marlow Foods, a confirmed meat-eater, will almost certainly be carving ... to take a stake. 'Quorn presented a really interesting marketing challenge,' he explains. 'There is a ... to driving this growth across the business. 'Few marketing directors would have spotted such huge potential ...

Ryvita pushes health credentials in £2m relaunch

By Nicola Clark, 21 December 05, 12:00

Foods-owned brand, including the launch of Ryvita Goodness cereal bars (Marketing, 19 October). Ryvita grew its sales by 15% year on year to between £15m and £20m, according to this year's Marketing ...

Bacardi-Martini awards global rum brief to Y&R

By Ben Carter, 21 December 05, 12:00

is expected to break next year, before being rolled out across key markets. Stella David, Bacardi's recently promoted global chief marketing officer, and global brand director John Burke oversaw the pitch, which ...

Mark Ritson on branding: Go on, spoil yourself; everyone else is

21 December 05, 12:00

their existing categories. In markets where there had never been a luxury brand before, new entrants emerged ... and super-premium pricing of luxury brands. In the vodka market, for example, Belvedere and Grey Goose entered the category well above the level of premium players such as Absolut and Smirnoff. In markets ...

Burger King pools £50m global work in US shop

By Nicola Clark, 21 December 05, 12:00

£11m on advertising in the UK, its second-biggest market outside the US. Crispin Porter was hired ...

One to watch: Fresh Daisy

By Bill Britt, 21 December 05, 12:00

. With only one other frozen baby-food brand on the market, changing store layouts to accommodate them ... wider market. TIMELINE Jan 2003: Fresh Daisy launched by Gerrie Hawes. Sep 2003: The company wins ...

Burger King pools £50m global work in US shop

By by Nicola Clark, 20 December 05, 08:30

£11m on advertising in the UK, its second-biggest market outside the US. Crispin Porter was hired ...

McCain readies loyalty push through Carlson

By by Ed Kemp, 14 December 05, 07:00

Marketing to handle the work. ... The drive will begin in March and will focus on on-pack activity, backed by a major investment in direct marketing. It is understood the activity will include the distribution of money-off vouchers ... and Southern Fries range in September, which included a direct marketing drive targeting more than 5m ...