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Review of the year: 10 biggest marketing moments 2005

21 December 05, 12:00

. In the supermarket sector Tesco remains top, with a market share of more than 30% - much to the chagrin of some ... marketing. The latter attracted £258m of spend in 2004, making it the biggest single online advertising ... in various food groups that had marketers scrambling for the product-line emergency cord. The medical proof ...

IPA slams Labour U-turn over OFR

By Drew Barrand, 21 December 05, 12:00

The IPA's director-general, Hamish Pringle, said he was shocked by the U-turn. The legislation, which only came into force in April, required disclosure by quoted companies of relevant non-financial information, including marketing measures. 'We feel as if we have been led up the garden path only to find ...

DoH funding crisis freezes binge-drinking drive

By David Tiltman, 21 December 05, 12:00

The DoH had intended to run its most high-profile responsible-drinking activity to date in the spring (Marketing, 23 November). However, it has been postponed indefinitely after civil servants put a freeze on public-health funding. An agency pitch through the COI, planned for the new year, has also been ...

DoH funding crisis freezes binge-drinking drive

By by David Tiltman, 20 December 05, 08:45

Londoners urged to sign up to vote

14 December 05, 12:00

The Department for Constitutional Affairs is planning a marketing campaign to encourage Londoners

Cadbury creates top nutrition role

14 December 05, 12:00

in all of its markets worldwide and across all its brands and products. 'The appointment ...

Parties reveal record election direct spend

By by Bill Britt, 07 December 05, 07:00

LONDON - The three main political parties dramatically increased their spending on direct marketing ... the adoption of US-style campaigning, using sophisticated databases, market research, telemarketing and other direct marketing techniques to deliver targeted messages to floating voters, as predicted by Marketing ... % to £2.7m and market research by 81% to £1.6m. Its adspend crept up 5% to £5.3m, out of a total of £17 ...

Parties reveal record election direct spend

By Bill Britt, 07 December 05, 12:00

The three main political parties dramatically increased their spending on direct marketing ... the adoption of US-style campaigning, using sophisticated databases, market research, telemarketing and other direct marketing techniques to deliver targeted messages to floating voters, as predicted by Marketing ... direct spend by 86% to £2.7m and market research by 81% to £1.6m. Its adspend crept up 5% to £5.3m, out ...

News Analysis: Going after a generation's 'x'

By David Tiltman, 07 December 05, 12:00

they turn 18 (Marketing, 30 November). The extent of young people's alienation from politics was clear ... with an average of 61% across all age groups. A recent survey by youth marketing agency The Lounge provides ... -funded advertising is routinely denounced as a waste of taxpayers' money, it is a recognition that marketing can be a ...

News Analysis: Offers drive unhealthy appetite

30 November 05, 12:00

affluent areas so far. Asda, which came sixth of the nine retailers surveyed, plans to take action. 'We ... , marketing director of Worldwide Fruit, which supplies Sainsbury's, Tesco and Morrisons, says many fruit ...