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Review of the year: 10 biggest marketing moments 2005
. In the supermarket sector Tesco remains top, with a market share of more than 30% - much to the chagrin of some ... marketing. The latter attracted £258m of spend in 2004, making it the biggest single online advertising ... in various food groups that had marketers scrambling for the product-line emergency cord. The medical proof ...
Orange puts agencies on alert in European review
as the company's global consumer brand (Marketing, 1 September). The review will come as a blow to Orange's UK ... to handle the business across its key markets, including France and the UK. The successful agencies, which ...
Orange puts agencies on alert in European review
as the company's global consumer brand (Marketing, 1 September). The review will come as a blow to Orange's UK ... to handle the business across its key markets, including France and the UK. The successful agencies ...
Motorola to hand £13m UK account to AMV BBDO
on projects. Last month, the firm was hit by the death of chief marketer Geoffrey Frost, who had worked for Motorola for six years. George Neill, corporate vice-president of marketing, is leading the firm's global marketing on an interim basis. The company has enjoyed bumper sales this year due to the popularity of its ...
New campaign: 118 118
The branded buses will appear at events such as major sporting occasions, staffed by a team dressed to resemble the runners from the firm's ads. The buses will form a key part of 118 118's ambient marketing strategy for 2006. The last Routemaster in regular service in London completed its last journey ...
Retail News brief: Asda installs phone booths
Asda has installed phone booths in its outlets to allow children to call Father Christmas
Virgin Mobile-NTL to create single top brand role
The proposed £800m merger of Virgin Mobile and NTL will lead to the creation of a super-marketing ... is the key reason for the proposed deal, so the top marketing post would be one of the most important roles within the merged company. James Kydd is Virgin Mobile's top marketer, while NTL divides its marketing ...
News brief: Ex Uniqlo marketing director joins Vodafone
Vodafone UK has confirmed that Dominic Chambers, the former marketing director of Uniqlo, is taking
Retail choice: Orange, Westbourne Grove, London
of marketing a brand to the customer's aspirations. - Design: In-house. ...
Sony Ericsson funds music shows on C4
popularity with the vital youth market during the Christmas sales rush. Sony Ericsson UK director of marketing Ben Padley said the event would help the company 'differentiate ourself from our competitors in a very crowded market'. The initiative is part of the brand's focus on mobile music, kickstarted ...
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