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Direct News brief: EDF Energy appoints SPSS

23 November 05, 12:00

and customer service. EDF's sales and marketing departments will use the work to aid customer acquisition

RWE centralises £10m UK media work in Vizeum

By Jeremy Lee, 16 November 05, 12:00

RWE called the pitch in September (Marketing, September 14). A field of 10 was narrowed down to RWE's incumbent agencies: ZenithOptimedia, which handles Thames Water; MediaCom, which looks after ... online marketing next year, which formed an integral part of the pitch. Last week, the company ...

RWE centralises £10m UK media work in Vizeum

By by Jeremy Lee, 15 November 05, 11:00

m, is RWE's biggest division in the UK. It plans to boost its online marketing next year, which ...

Npower to offer gas price freeze

26 October 05, 12:00

without a premium, and not lock customers in until 2010. Marketing activity for the service will feature ...

British Gas slammed by ASA for playing on fears

By Ben Carter, 19 October 05, 12:00

Npower and Powergen, uniting to condemn the campaign as 'scaremongering' (Marketing, 27 July). In a ...

Brand Health Check: British Gas

05 October 05, 12:00

prices as well as dwindling gas supplies affecting the entire market, it has been forced to put up its ... -call assistance and is viewed as vital to retaining British Gas' competitive edge. Nick Smith, the marketing ... by former BT marketing chief Amanda Mackenzie in November. She will take on the new role of director ...

Direct News brief: TNT wins deal

21 September 05, 12:00

statements and direct marketing materials. The deal is a first for TNT in the sector and will see it handle

50 Years of Fame: Brandfame - British Gas

21 September 05, 12:00

in Marketing's Adwatch, thanks to the host of celebrities such as Larry Hagman and Joan Collins who appeared ... in the brand on TV became vital as the energy market was deregulated. Today, British Gas maintains a strong TV ... that every 60 seconds someone comes back to British Gas, giving it a market share of 57%. ITV has been ...

RWE seeks to centralise £10m media business

By Ben Carter, 14 September 05, 12:00

RWE's German rival, EON. Npower is this week running a marketing offensive backing its sponsorship ...

Mailing comparison service set to launch

By by Ben Carter, 07 September 05, 07:00

LONDON – A postal comparison service is being launched which will help marketers navigate their way ... impartiality will mean it is best placed to help direct marketers and other bulk mailers plot a route through ...