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Review of the year: 10 biggest marketing moments 2005
. In the supermarket sector Tesco remains top, with a market share of more than 30% - much to the chagrin of some ... marketing. The latter attracted £258m of spend in 2004, making it the biggest single online advertising ... in various food groups that had marketers scrambling for the product-line emergency cord. The medical proof ...
Visit Scotland sets sights on brand partners
Partnership marketing specialist Cocktail is leading the activity, eyeing tie-ups with retail ... . Visit Scotland group marketing manager Helen Campbell said the move into commercial partnerships would help open up untapped markets. Business travellers are a key target audience, alongside families ...
NZ tourism body hires MindShare
business. MindShare will also work with Tourism New Zealand in its key markets of the US, Australia ... all our markets will ensure greater consistency in the delivery of our brand message across the world ...
Direct news brief: Imperial London Hotels appoints marketing agency
Imperial London Hotels Group has appointed Keevill Barton Kershaw to handle its marketing
Southern adopts response focus
Train operator Southern is seeking an ad agency to shift the focus of its marketing from brand
Media News: Network Rail set for outdoor drive
by Maiden Outdoor in an attempt to buck the struggling outdoor market.
EnjoyEngland £12m drive to focus online
the body aims to build into a marketing platform to compete with the big industry operators ... Taylor, chairman of VisitBritain's England Marketing Advisory Board, said the site would act as a marketing platform for SME tour operators and tourism agencies. "Ideally, this site will give a bed ...
The Football Association plots revamp of fan club
LONDON - The Football Association is searching for a direct marketing agency to lead a major
News brief: Thomas Cook appoints The Marketing Store
Thomas Cook has appointed The Marketing Store to handle a retail partnership drive next year.
BA to axe marketing jobs in business restructure
British Airways is to cut a swathe through its 44-strong marketing department as part of plans
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