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Bidding ends in the tsunami relief 'Marketers auction'

By Staff,, 31 January 05, 11:30

Marketing's auction for the Disasters Emergency Committee has now ended, raising £50,000 for aid ... of the procedure for payment and arranging meetings with marketers. Marketers will also receive an email telling ... Alan Bishop chief executive, COI £5,010 Alexis Dormandy chief marketing officer, Orange £5,000 Ian Hunter director of marketing, Boots £2,750 Matt Harrison marketing director, Toyota £2 ...

118 118 prepares to launch own online search business

By Ben Carter,, 27 January 05, 08:00

to broaden the service and establish it as a mainstream search engine. Moss told Marketing that 118 118 ... market in France and Italy. It is also looking to expand its UK telephone-based services to find ...

Adidas in Eidos tie to back Hyperride shoe via game

By Mark Sweney,, 27 January 05, 08:00

wider, international promotion. The deal between Adidas and Eidos was brokered by affinity marketing ...

Morgan Stanley canvasses partners for loyalty drive

By Staff,, 27 January 05, 07:00

Patrick Muir, marketing director of Morgan Stanley Banking Group International, said the company wanted to expand its customer loyalty initiatives to build on the successful launch of its 'buy and fly!' card last year. The bank is believed to be looking at partnerships with retailers to increase card ...

The making of the marketing genius

27 January 05, 12:00

If marketers are to take a central role in business, they need to turn consumer insight ... Marketing needs more genius. The best marketers combine the scientific mind of an Albert Einstein ... in today's business environment? What is required of marketers? Business needs marketing like never ... . This is where marketing comes in. It has the ability to provide the intelligence to make sense of complex ...

Ladbrokes reworks logo to update high-street identity

By Mark Sweney,, 26 January 05, 08:10

on the promotional review to improve its marketing performance in the face of stiff competition from high ...

RAC to channel increased marketing spend into DRTV

By Ben Bold,, 26 January 05, 07:00

LONDON - The RAC is to increase its £25m promotional spend by 20% to give greater marketing power ... in the business and in marketing's ability to grow it. At the heart of planned activity is a DRTV campaign, created by direct marketing agency Partners Andrews Aldridge, promoting the RAC's legal services ... in the personal injury sector, which has not had a clear market leader since The Accident Group's demise in 2003 ...

Purina in loyalty plan to recruit brand ambassadors

By Ben Bold,, 26 January 05, 07:00

LONDON - Nestle Purina is expanding its customer relationship marketing programme with the creation ... Draft London, the pet food company's direct marketing agency, is developing the initiative for the BETA, Pro Plan Dog and Pro Plan Cat brands with the objective of establishing a relationship with pet ... of market entry". Last year, Purina revamped World of Felix, its loyalty programme for the Felix Kitten ...

Direct choice: Virgin Wines

26 January 05, 07:00

Over Christmas, amid the plethora of invitations to stock up on Spanish specials and Californian crackers, I was struck by a lone turkey staring out at me from an A4 envelope. A good opener, this reveals a brand with an unusual and irreverent approach to marketing - Virgin Wines. Inside, the lead ...

Retail News: Asda to broaden low-cost range

26 January 05, 12:00

Asda is strengthening its focus on health this year by introducing fruit, vegetables and dried nuts ... goods and toiletries (Marketing, 12 January). ...