Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 165 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Marketer's diary

21 December 05, 12:00

24 December Festival of Nine Lessons and Carols, King's College, Cambridge. Televised Christmas Eve concert by choir founded by Henry VI in the 15th century.

Marketing Mix: Name that brand

21 December 05, 12:00

This brand was created in 1906 in Chiswick by a chemist commissioned by Dan and Charles Mason, pioneers in their industry.

Opinion: Marketing Society - Resurrection of a salesman

By Tod Norman, a partner at Watson Phillips Norman and a member of The Marketing Society, 21 December 05, 12:00

There is a lot to be said for being proud of what you do. Direct marketing is all about selling ... So I am proud of selling stuff. We can all remember the days when direct marketing ... , the glazed, hypnotised look of the client would return to results. I'm not saying that direct marketing has ... marketing is in danger of losing its roots, forgetting where it came from and putting on a few too many airs ...

Review of the year: 10 biggest marketing moments 2005

21 December 05, 12:00

. In the supermarket sector Tesco remains top, with a market share of more than 30% - much to the chagrin of some ... marketing. The latter attracted £258m of spend in 2004, making it the biggest single online advertising ... in various food groups that had marketers scrambling for the product-line emergency cord. The medical proof ...

Marketing Mix: Pen Portrait - Gordon Gourlay, director of strategy and marketing at Post Office

21 December 05, 12:00

This man thinks very quickly and is single-minded about what he does. Although he is able to work with a group, he will need space. He is very much his own person but will be highly stimulated by other individualists. Claire Oldstein, head of marketing at Post Office Financial Services, says ...

Profile: Alternative thinker - Guy Longworth, Marketing director, Marlow Foods

By Nicola Clark, 21 December 05, 12:00

The marketing director of Marlow Foods, a confirmed meat-eater, will almost certainly be carving ... to take a stake. 'Quorn presented a really interesting marketing challenge,' he explains. 'There is a ... to driving this growth across the business. 'Few marketing directors would have spotted such huge potential ...

Marketing Mix: We'll call you - Weight Watchers

21 December 05, 12:00

We've stuck to our diet so far, but as the party season gets into full swing, how can we resist the temptation to binge?

Careers: Brand manager of the week - Paul Smith, Group marketing director, Harvey Nash

21 December 05, 12:00

How would you define marketing? Marketing is finding out what customers want and providing them ... What advice would you give to someone starting their marketing career today? Learn how to make money, not spend a budget. There will always be a job for marketers who know how to get a return on investment. If you could get corporate tickets to any event what would it be? A trip to the moon. Do ...

Careers: What's it really like inside - IBM

21 December 05, 12:00

Are IBM marketers computer nerds? ... Didn't you know that geek chic is in? Like all self-respecting marketers we're up with the trends ... marketing folk. What is the main marketing challenge you face? Making sure people know we don't just do computers and that IBM is focused on innovation and helping businesses transform to meet today's market ...

Careers: Salary Snapshot - Views on remuneration

21 December 05, 12:00

Most marketers feel they are fairly paid compared with their peers, with only 9% believing ... Marketing assistants, who earn an average basic salary of £19,500, are the most unsatisfied; half feel they are paid below the market average. This compares with 29% of marketing directors, whose average basic salary is £72,000. HOW DOES YOUR PAY COMPARE WITH THE MARKET RATE ...