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Lloyds TSB assigns retail job to Billington Cartmell

By by Ben Carter, 28 September 05, 07:00

marketing account.

Racing UK plots commercial subscriber push

By by Staff, 28 September 05, 07:00

on the commercial market and will include a mailing to 6,000 pubs with Sky TV subscriptions. The appointment ...

Marketer's diary

28 September 05, 12:00

Flintoff. 5-6 October: London Bierfest, Old Billingsgate Market, London. 8 October: England v Austria ...

Marketing Mix: Name That Brand

28 September 05, 12:00

This food brand, which launched in 1920, has a strong association with a type of bird. In 1939 it launched a cookery service for housewives to help them use the product as an ingredient during food ra...

The gentle touch - Jane Scott Marketing director, Five

By Jeremy Lee, 28 September 05, 12:00

Jane Scott does not fit the stereotype of the ball-breaking female TV executive. The marketing ... to do. With no full-time marketing director for more than a year, the channel's marketing efforts have, at best, appeared ad hoc and, at worst, invisible. Scott hints that the old marketing strategy lacked coherence. 'It had been tempting to take one-off shows and market them rather than do signposting,' she says ...

Opinion: Marketing Society - Time to harness technology

By Tony Clarke, ICLP, director of ICLP and a member of The Marketing Society, 28 September 05, 12:00

Historically, marketing was a fairly straightforward business, and new developments tended ... , hybrid account teams that are fully conversant with both traditional and IT-driven marketing ... performance. Perhaps one of the biggest changes account teams need to appreciate is that marketing ...

This week: Marketing news from the national press

28 September 05, 12:00

Rimmel has been criticised for cashing in on Kate Moss' disgrace by pressing ahead with a £500,000 ad campaign for its Recovery foundation. She has been dropped by H&M, Burberry and Chanel - The Sun.

Marketing Mix: We'll Call You - Accessorize

28 September 05, 12:00

We rang the retailer to ask whether it had a handle on its bag design after our purchase survived just one outing.

Marketing Mix: Pen Portrait - David Malkinson, marketing manager at the Lawn Tennis Association

28 September 05, 12:00

This writer is a busy man. His script is permeated with time-saving connections, an indication of his liking for streamlining and omitting what he deems unnecessary.

Careers: Brand manager of the week - Tina Shortle, Marketing director, Swiftcover.com

28 September 05, 12:00

is the best definition of marketing? Tell the truth, but make it fascinating. Then, make sure that truth is consistent whenever the customer experiences it. Why did you get into marketing? Because it allows me ... . What advice would you give to someone starting their marketing career today? Get into a direct online ...